skip to content
Consumer use of the internet & mobile web 2018-2019 Preview this item
ClosePreview this item
Checking...

Consumer use of the internet & mobile web 2018-2019

Author: Richard K Miller; Kelli D Washington; Richard K. Miller & Associates,
Publisher: Miramar, FL : Richard K. Miller & Associates, [2018] ©2018
Series: RKMA market research handbook series.
Edition/Format:   eBook : Document : English : 4th edition
Summary:
Providing insight into the 220 million U.S. adult Internet users, this handbook assesses online activities and content, e-commerce spending, mobile access to the web, digital advertising, and more. Internet and mobile-media market data are scattered throughout a myriad of sources. This handbook compiles top-line consumer Internet use and expenditure data into a single easy-to-use reference, with information sourced  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Handbooks and manuals
Statistics
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Richard K Miller; Kelli D Washington; Richard K. Miller & Associates,
ISBN: 9781577832614 1577832612
OCLC Number: 1003045593
Description: 1 online resource (424 pages).
Contents: PART I. OVERVIEW --
1. Use of the Internet --
2. Mobile Phones --
3. Trends --
4. Online Activities --
5. Reliability & Accuracy of Online Information --
6. Digital Advertising --
7. Top Digital Media Properties --
8. Publically Traded Internet Corporations --
9. Privacy Issues --
10. Security Threats --
PART II. ANALYTICS --
11. Top Websites --
12. Traffic Statistics for Top Websites --
PART III. ONLINE ACTIVITIES & CONTENT --
13. Blogs --
14. Computer & Video Games --
15. Digital Banking --
16. Dining & Food Delivery --
17. Ebook Reading --
18. Email --
19. Event Ticketing --
20. Fantasy Sports --
21. Fitness Tracking --
22. Genealogy --
23. Health & Healthcare --
24. Internet Radio --
25. Maps --
26. Messaging --
27. News --
28. Online Dating --
29. Online Gambling --
30. Personal Websites --
31. Photo Sharing --
32. Podcasts --
33. Reviews --
34. Search --
35. Self-Publishing --
36. Sports Online --
37. Streaming Music Services --
38. Travel Research & Booking --
PART IV. E-COMMERCE --
39. Online Retail --
40. The Online Consumer --
41. Online Buying Trends --
42. Mobile Commerce --
43. Key Players --
PART V. THE SHARING ECONOMY --
44. Peer-to-Peer Market --
45. Participation in the Gig Economy --
46. The Sharing & Peer-to-Peer Marketplace --
PART VI. SOCIAL MEDIA --
47. Consumer Use of Social Media --
48. Social Sites --
49. User Demographics --
50. Characteristics of Social Site Use --
PART VII. DIGITAL VIDEO --
51. Viewing Digital Video Content --
52. Video Hosting Services --
53. Over-the-Top Video Services --
54. Connected & Smart Television --
55. Youtube --
56. Live Streaming Videos --
PART VIII. MOBILE APPS --
57. Apps --
58. Top Apps --
59. Voice-Enabled Personal Assistants --
60. Mobile Payments --
61. Mobile Coupons/Rewards --
62. Mobile Check-In --
PART IX. TECHNOLOGY --
63. Internet Technologies --
64. Internet of Things --
65. Wearable Technology --
66. Smart Homes --
67. Connected Cars --
68. Virtual & Augmented Reality --
PART X. THE WORLD WIDE WEB --
69. Global Use of the Internet --
70. Global Online Activities --
71. Global Use of Mobile Devices --
72. Global Use of Social Media --
73. Global Digital Video --
74. Global E-Commerce --
75. Global Mobile Payments --
Appendix. Market Resources.
Series Title: RKMA market research handbook series.
Other Titles: Consumer use of the internet and mobile web
Responsibility: by Richard K. Miller and Kelli Washington.

Abstract:

Providing insight into the 220 million U.S. adult Internet users, this handbook assesses online activities and content, e-commerce spending, mobile access to the web, digital advertising, and more. Internet and mobile-media market data are scattered throughout a myriad of sources. This handbook compiles top-line consumer Internet use and expenditure data into a single easy-to-use reference, with information sourced from top research organizations. Market data is presented along with analyses of trends and projections on how Internet use will evolve. The handbook also assesses mobile Internet access and apps. Select topics include accuracy of online information, blogs, consumer reviews, digital music, digital video, gaming, photo sharing, privacy concerns, security concerns, social media user demographics, and the Internet of Things. Among the statistics presented are monthly traffic visits for over 3,500 consumer websites. Along with top-line data, the handbook provides over 2,000 links to additional resources for more in-depth assessments. This biennial handbook serves as both a strategic planning guide for business executives in all sectors, from portals and content developers to marketers and researchers, as well as a comprehensive reference for academic libraries.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1003045593> # Consumer use of the internet & mobile web 2018-2019
    a schema:Book, schema:MediaObject, schema:CreativeWork ;
    library:oclcnum "1003045593" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/flu> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4485886337#Topic/internet_users> ; # Internet users
    schema:about <http://id.loc.gov/authorities/classification/ZA4235> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4485886337#Topic/electronic_commerce> ; # Electronic commerce
    schema:about <http://experiment.worldcat.org/entity/work/data/4485886337#Topic/language_arts_&_disciplines_library_&_information_science_general> ; # LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
    schema:about <http://experiment.worldcat.org/entity/work/data/4485886337#Topic/wireless_communication_systems> ; # Wireless communication systems
    schema:about <http://experiment.worldcat.org/entity/work/data/4485886337#Place/united_states> ; # United States.
    schema:about <http://dewey.info/class/025.042/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/4485886337#Topic/internet_users_united_states> ; # Internet users--United States
    schema:about <http://experiment.worldcat.org/entity/work/data/4485886337#Topic/electronic_commerce_united_states> ; # Electronic commerce--United States
    schema:about <http://experiment.worldcat.org/entity/work/data/4485886337#Topic/wireless_communication_systems_united_states> ; # Wireless communication systems--United States
    schema:alternateName "Consumer use of the internet and mobile web" ;
    schema:author <http://experiment.worldcat.org/entity/work/data/4485886337#Person/washington_kelli_d> ; # Kelli D. Washington
    schema:author <http://experiment.worldcat.org/entity/work/data/4485886337#Person/miller_richard_k_richard_kendall_1946> ; # Richard Kendall Miller
    schema:bookEdition "4th edition." ;
    schema:bookFormat schema:EBook ;
    schema:contributor <http://experiment.worldcat.org/entity/work/data/4485886337#Organization/richard_k_miller_&_associates> ; # Richard K. Miller & Associates,
    schema:copyrightYear "2018" ;
    schema:datePublished "2018" ;
    schema:description "Providing insight into the 220 million U.S. adult Internet users, this handbook assesses online activities and content, e-commerce spending, mobile access to the web, digital advertising, and more. Internet and mobile-media market data are scattered throughout a myriad of sources. This handbook compiles top-line consumer Internet use and expenditure data into a single easy-to-use reference, with information sourced from top research organizations. Market data is presented along with analyses of trends and projections on how Internet use will evolve. The handbook also assesses mobile Internet access and apps. Select topics include accuracy of online information, blogs, consumer reviews, digital music, digital video, gaming, photo sharing, privacy concerns, security concerns, social media user demographics, and the Internet of Things. Among the statistics presented are monthly traffic visits for over 3,500 consumer websites. Along with top-line data, the handbook provides over 2,000 links to additional resources for more in-depth assessments. This biennial handbook serves as both a strategic planning guide for business executives in all sectors, from portals and content developers to marketers and researchers, as well as a comprehensive reference for academic libraries."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/4485886337> ;
    schema:genre "Handbooks and manuals"@en ;
    schema:genre "Statistics"@en ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isPartOf <http://worldcat.org/issn/1946-2131> ; # RKMA market research handbook series.
    schema:isPartOf <http://worldcat.org/issn/2472-4874> ; # RKMA market research handbook series,
    schema:name "Consumer use of the internet & mobile web 2018-2019"@en ;
    schema:productID "1003045593" ;
    schema:publisher <http://experiment.worldcat.org/entity/work/data/4485886337#Organization/richard_k_miller_&_associates> ; # Richard K. Miller & Associates,
    schema:url <http://www.rkma.com/utk/cuim18/> ;
    schema:url <http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1636292> ;
    schema:url <http://www.rkma.com/uiwtx/cuim18/> ;
    schema:url <http://www.rkma.com/ucsd/cuim18/> ;
    schema:url <http://ezaccess.libraries.psu.edu/login?url=http://www.rkma.com/psu/cuim18/> ;
    schema:url <http://ezproxy.morton.edu/login?url=http://www.rkma.com/morton/cuim18/> ;
    schema:url <http://www.rkma.com/csi/cuim18/> ;
    schema:workExample <http://worldcat.org/isbn/9781577832614> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1003045593> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/4485886337#Organization/richard_k_miller_&_associates> # Richard K. Miller & Associates,
    a schema:Organization ;
    schema:name "Richard K. Miller & Associates," ;
    .

<http://experiment.worldcat.org/entity/work/data/4485886337#Person/miller_richard_k_richard_kendall_1946> # Richard Kendall Miller
    a schema:Person ;
    schema:birthDate "1946" ;
    schema:familyName "Miller" ;
    schema:givenName "Richard Kendall" ;
    schema:givenName "Richard K." ;
    schema:name "Richard Kendall Miller" ;
    .

<http://experiment.worldcat.org/entity/work/data/4485886337#Person/washington_kelli_d> # Kelli D. Washington
    a schema:Person ;
    schema:familyName "Washington" ;
    schema:givenName "Kelli D." ;
    schema:name "Kelli D. Washington" ;
    .

<http://experiment.worldcat.org/entity/work/data/4485886337#Place/united_states> # United States.
    a schema:Place ;
    schema:name "United States." ;
    .

<http://experiment.worldcat.org/entity/work/data/4485886337#Topic/electronic_commerce> # Electronic commerce
    a schema:Intangible ;
    schema:name "Electronic commerce"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4485886337#Topic/electronic_commerce_united_states> # Electronic commerce--United States
    a schema:Intangible ;
    schema:name "Electronic commerce--United States"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4485886337#Topic/internet_users_united_states> # Internet users--United States
    a schema:Intangible ;
    schema:name "Internet users--United States"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4485886337#Topic/language_arts_&_disciplines_library_&_information_science_general> # LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General
    a schema:Intangible ;
    schema:name "LANGUAGE ARTS & DISCIPLINES / Library & Information Science / General"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4485886337#Topic/wireless_communication_systems> # Wireless communication systems
    a schema:Intangible ;
    schema:name "Wireless communication systems"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/4485886337#Topic/wireless_communication_systems_united_states> # Wireless communication systems--United States
    a schema:Intangible ;
    schema:name "Wireless communication systems--United States"@en ;
    .

<http://ezproxy.morton.edu/login?url=http://www.rkma.com/morton/cuim18/>
    rdfs:comment "Available to Morton College students, faculty, and staff only" ;
    .

<http://worldcat.org/isbn/9781577832614>
    a schema:ProductModel ;
    schema:isbn "1577832612" ;
    schema:isbn "9781577832614" ;
    .

<http://worldcat.org/issn/1946-2131> # RKMA market research handbook series.
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/1003045593> ; # Consumer use of the internet & mobile web 2018-2019
    schema:issn "1946-2131" ;
    schema:name "RKMA market research handbook series." ;
    .

<http://worldcat.org/issn/2472-4874> # RKMA market research handbook series,
    a bgn:PublicationSeries ;
    schema:hasPart <http://www.worldcat.org/oclc/1003045593> ; # Consumer use of the internet & mobile web 2018-2019
    schema:issn "2472-4874" ;
    schema:name "RKMA market research handbook series," ;
    .

<http://www.rkma.com/csi/cuim18/>
    rdfs:comment "Access for College of Staten Island users" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.