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Genre/Form: | Handbooks and manuals Statistics |
---|---|
Material Type: | Document, Internet resource |
Document Type: | Internet Resource, Computer File |
All Authors / Contributors: |
Richard K Miller; Kelli D Washington; Richard K. Miller & Associates, |
ISBN: | 9781577832843 1577832841 |
OCLC Number: | 1114291294 |
Description: | 1 online resource (380 pages) |
Contents: | PART I. OVERVIEW -- 1. Use Of The Internet -- 2. Use Of Smartphones -- 3. Trends -- 4. Online Activities -- 5. Mobile Device Activities -- 6. Reliability & Accuracy Of Online Information -- 7. Digital Advertising -- 8. Top Digital Media Properties -- 9. Publically Traded Internet Corporations -- 10. Privacy Issues -- 11. Security Threats. PART II. ANALYTICS -- 12. Top Websites -- 13. Traffic Statistics For Top Websites. PART III. ONLINE ACTIVITIES & CONTENT -- 14. Blogs -- 15. Computer & Video Games -- 16. Digital Banking -- 17. Dining & Food Delivery -- 18. Ebook Reading -- 19. Email -- 20. Event Ticketing -- 21. Fantasy Sports -- 22. Fitness Tracking -- 23. Genealogy -- 24. Health & Healthcare -- 25. Internet Radio -- 26v Maps & Navigation Apps -- 27. Messaging -- 28. News -- 29. Online Dating -- 30. Online Gambling -- 31. Personal Websites -- 32. Photo Sharing -- 33. Podcasts -- 34. Reviews -- 35. Search -- 36. Self-Publishing -- 32 [37] . Sports Online -- 38 Streaming Music Services -- 39. Travel Planning & Booking. PART IV. E-COMMERCE -- 40. E-Commerce Market Assessment -- 41. E-Commerce Market Leaders -- 42v Mobile Commerce -- 43. The Online Consumer -- 44. Grocery Shopping Online -- 45. Amazon.com. PART V. THE SHARING ECONOMY -- 46. Peer-To-Peer Market -- 47. Participation In The Gig Economy -- 48. The Sharing & Peer-To-Peer Marketplace. PART VI. SOCIAL MEDIA -- 49 . Consumer Use Of Social Media -- 50. Social Site Traffic -- 51. User Demographics -- 52. Social Media Activities -- 53. Privacy & Security On Social Media. PART VII. DIGITAL VIDEO -- 54. Viewing Digital Video Content -- 55. Video Hosting Services -- 56. Over-The-Top/Streamed Video Services -- 57. Internet-Connected TV -- 58. Youtube. PART VIII. MOBILE APPS -- 59. Apps -- 60. Top Apps -- 61. Mobile Payments -- 62. Mobile Coupons/Rewards -- 63. Location-Based Apps. PART IX. VOICE TECHNOLOGIES -- 64. Digital Voice Assistants -- 65. Smart Speakers -- 66. Voice Commerce. PART X. TECHNOLOGY -- 67. Internet Technologies -- 68. Internet Of Things -- 69. Wearable Technology -- 70. Smart Homes -- 71. Connected Cars -- 72. Virtual & Augmented Reality. PART XI. THE WORLDWIDE WEB -- 73. Global Use Of The Internet -- 74. Global Use Of Mobile Devices -- 75. Global Use Of Social Media -- 76. Global Digital Video -- 77. Global E-Commerce -- 78. Global Mobile Payments -- 79. Global Wearable Technology -- Appendix. Market Resources. |
Series Title: | RKMA market research handbook series. |
Other Titles: | Consumer use of the internet and mobile web |
Responsibility: | by Richard K. Miller and Kelli Washington. |
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