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Consumerist orientalism : the convergence of Arab and American popular culture in the age of global capitalism

Author: M Keith Booker; Isra Daraiseh
Publisher: London, UK ; New York, NY : I.B. Tauris, 2019. ©2019
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"In a postmodern world of globalised capital, how does the concept of Orientalism inform understandings of cultural exchange? In this detailed and wide-ranging examination, Arab popular culture is explored in its relation to American culture and capitalism. Offering new insights on Edward Said's longstanding theoretical lens, Consumerist Orientalism presents an updated conceptual framework through which to  Read more...
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Document Type: Book
All Authors / Contributors: M Keith Booker; Isra Daraiseh
ISBN: 9781838600679 1838600671
OCLC Number: 1102476060
Description: viii, 263 pages : illustrations ; 24 cm
Contents: From circus sideshows to music videos: Orientalism and the rise of American consumer capitalism --
"Shake ya body like a belly dancer": Orientalism in American music videos --
I'd like to sell the world a Coke: Arab pop music and pop music video clips --
"They can't use my music to advertise for Coca-Cola": Arab and Arab diasporic rap and the resistance to postmodernism --
As the world turns from the East to the West: tradition, modernity, and gender in the Arabic-dubbed Turkish soap opera Noor --
Arabs got TV: the "Americanization" of Arab televisual culture --
Deconstructing the myth of the Western hero through Arab film: Theeb, the Orientalist logic of good versus evil, and the birth of Jordan
Responsibility: M. Keith Booker and Isra Daraiseh.

Abstract:

"In a postmodern world of globalised capital, how does the concept of Orientalism inform understandings of cultural exchange? In this detailed and wide-ranging examination, Arab popular culture is explored in its relation to American culture and capitalism. Offering new insights on Edward Said's longstanding theoretical lens, Consumerist Orientalism presents an updated conceptual framework through which to understand the intercultural relationship between East and West, exploring a wide range of cultural production; from an Oscar-nominated Jordanian film to Turkish-Arab soap operas and Arab-diaspora rap. Drawing on key contemporary critical thinkers and in-depth cultural analysis, the relationship between capitalism, postmodernism and Orientalism is explored with fresh insights, making this essential reading for students of Middle Eastern culture, globalisation and postcolonial studies." -- Provided by publisher

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