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Consumers' Republic : the Politics of Mass Consumption in Postwar America.

Author: Lizabeth Cohen
Publisher: New York : Random House US, 2008.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream.  Read more...
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Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Cohen, Lizabeth.
Consumers' Republic : The Politics of Mass Consumption in Postwar America.
New York : Random House US, ©2008
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lizabeth Cohen
ISBN: 9780375707377 0375707379
OCLC Number: 1031966746
Description: 1 online resource (549 pages)

Abstract:

In this signal work of history, Bancroft Prize winner and Pulitzer Prize finalist Lizabeth Cohen shows how the pursuit of prosperity after World War II fueled our pervasive consumer mentality and transformed American life. Trumpeted as a means to promote the general welfare, mass consumption quickly outgrew its economic objectives and became synonymous with patriotism, social equality, and the American Dream. Material goods came to embody the promise of America, and the power of consumers to purchase everything from vacuum cleaners to convertibles gave rise to the power of citizens to purchase.

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