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Consuming angels : advertising and Victorian women

Author: Lori Anne Loeb
Publisher: New York : Oxford University Press, 1994.
Series: OUP E-Books.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This is a major study of the manner in which Victorian advertisements shaped social values and ideals. It demonstrates how advertisements reflected hedonistic patterns, glorified the culture's consumerism, and mythologized a middle-class life which offered prosperity for all.
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Genre/Form: Electronic book
Electronic books
History
Additional Physical Format: Print version:
Loeb, Lori Anne.
Consuming angels.
New York : Oxford University Press, 1994
(DLC) 93046094
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Lori Anne Loeb
ISBN: 1423758609 9781423758600 1601299532 9781601299536 9780195085969 0195085965 1280442182 9781280442186 9786610442188 6610442185
OCLC Number: 228168494
Description: 1 online resource (xii, 224 pages) : illustrations
Contents: 1. Victorian Consumer Culture; 2. Commercial Interpretations of the Domestic Ideology; 3. Progress in the Victorian Advertisement: Productive Engines and Consuming Conflagrations; 4. Heroes for Sale; 5. Anxiety in the Victorian Advertisement: Evangelical Forms and Material Deliverers; 6. Community and the Individual; 7. Social Emulation and Mass Consumption: Elitism or Material Democratization?; 8. Conclusion; Notes; Bibliography; Index.
Series Title: OUP E-Books.
Responsibility: Lori Anne Loeb.

Abstract:

This is a major study of the manner in which Victorian advertisements shaped social values and ideals. It demonstrates how advertisements reflected hedonistic patterns, glorified the culture's  Read more...

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There is much to commend in this book. It is based on a painstaking analysis of over 250,000 Victorian advertisements, many of them from the John Johnson Collection at the Bodleian Library, and it is Read more...

 
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