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Consuming Irish children : advertising and the art of independence, 1860-1921

Author: Lauren Rebecca Clark
Publisher: Frankfurt : Peter Lang AG, 2017.
Series: Reimagining Ireland, v. 83.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
As far as Irish history is concerned, consuming Irish children was not only a matter for Jonathan Swift's A Modest Proposal. Late nineteenth-century Ireland saw the emergence of a thriving home-grown advertising industry, and the Irish child played a pivotal role in developing a nascent consumer state from the 1860s until 1921. Through extensive analysis of advertising copy, historical materials, ephemera and  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Lauren Rebecca Clark
ISBN: 9783034319898 3034319894
OCLC Number: 1019666315
Description: vi, 270 pages ; 23 cm.
Contents: CONTENTS: Message in a Bottle - Positioning the Irish Fin-de-Siecle Child in Literature, Popular Press and Advertising - Peaceful Pearse and Shaw the Social Critic? National Advertising, Educational and Social Development - "Moocows" and the Masses: Children in Literature, Advertising and Consumer Culture in Victorian Ireland - Child Readers, Child Buyers - "Affluenza" and Advertising: Commodifying and Curing Children in Ireland, 1860-1921 - "The Charity Myth" and Consumer Culture: Irish Charity Children and Franco-Irish Foundlings - Second Cities of Empire: Celtic Consumerism Exhibited - The Convenient Timing of CCAL Ireland.
Series Title: Reimagining Ireland, v. 83.
Responsibility: Lauren Rebecca Clark.

Abstract:

Late nineteenth-century Ireland saw the emergence of a thriving advertising industry and the Irish child played a vital role in establishing this nascent consumer state. Analysing advertisements,  Read more...

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