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Consumption Motives in Luxury Marketing : an Analysis of two Agricultural Markets: Equestrian Sports and Food.

Author: Laura Helena Hartmann
Publisher: Göttingen : Cuvillier Verlag, 2015.
Edition/Format:   eBook : Document : EnglishView all editions and formats
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hartmann, Laura Helena.
Consumption Motives in Luxury Marketing : An Analysis of two Agricultural Markets: Equestrian Sports and Food.
Göttingen : Cuvillier Verlag, ©2015
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Laura Helena Hartmann
ISBN: 9783736980389 3736980388
OCLC Number: 1003261671
Description: 1 online resource (289 pages)
Contents: Short summary; Kurzzusammenfassung; Introduction; Chapter I: Personally-Oriented and Socially-Oriented Luxury Motives in Horse Sports; Chapter II: Luxury Food: Definition and Consumption Motives; Chapter III: Excursus: Marketing Instruments in a Branch that is Associated with Luxury; Summary and Discussion; Limitations and Outlook; Curriculum Vitae; Paper and Presentations; Acknowledgements.

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