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Contemporary marketing

Author: Louis E Boone; David L Kurtz
Publisher: Chicago : Dryden Press, ©1983.
Edition/Format:   Print book : English : 4th edView all editions and formats
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Document Type: Book
All Authors / Contributors: Louis E Boone; David L Kurtz
ISBN: 0030626382 9780030626388
OCLC Number: 9168564
Description: xxviii, 530, 98 pages : illustrations ; 25 cm
Contents: [1] Text --
[2] Instructor's manual and film guide.
Responsibility: Louis E. Boone, David L. Kurtz.

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