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Controlling the message : new media in American political campaigns

Author: Victoria A Farrar-Myers; Justin S Vaughn
Publisher: New York : New York University Press, 2015, cop. 2015.
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Victoria A Farrar-Myers; Justin S Vaughn
ISBN: 9781479886357 1479886351 9781479867592 1479867594
OCLC Number: 971018085
Description: 1 vol. (VII-316 p.) ; 26 cm
Contents: Contents Part 1: Elite Utilization 1. Strategic Communication in a Networked Age 13 Daniel Kreiss and Creighton Welch 2. Congressional Campaigns' Motivations for Social Media Adoption 32 Girish J. Gulati and Christine B. Williams 3. Surrogates or Competitors? Social Media Use by Independent Political Actors 53 Julia R. Azari and Benjamin A. Stewart 4. The Competition to Control Campaign Messages on YouTube 74 Robert J. Klotz Part 2: Message Control in the New Media Environment 5. Campaign News in the Time of Twitter 93 Regina G. Lawrence 6. New and Traditional Media Reportage on Electoral Campaign Controversies 113 Mike Gruszczynski 7. Traditional Media, Social Media, and Different Presidential Campaign Messages 136 Matthew Eshbaugh-Soha Part 3: Social Media's Impact on Campaign Politics 8. The Influence of User-Controlled Messages on Candidate Evaluations 155 Joshua Hawthorne and Benjamin R. Warner 9. Terms of Engagement: Online Political Participation and the Impact on Offline Political Participation 181 Meredith Conroy, Jessica T. Feezell, and Mario Guerrero
Responsibility: edited by Victoria A. Farrar-Myers and Justin S. Vaughn.

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Controlling the Messagebrings valuable data and sharp analysis to bear on timely, important questions. * International Journal of Communication * The research reported in this comprehensive volume Read more...

 
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