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Controversies in contemporary advertising

Author: Kim Bartel Sheehan
Publisher: Princeton, N.J. : Recording for the Blind & Dyslexic, 2005.
Edition/Format:   Audiobook on CD : CD audio : English
Summary:
[This] is a ... text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a ... portrait of the role advertising has in society today. [The author] recognizes the  Read more...
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Details

Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Kim Bartel Sheehan
OCLC Number: 58972297
Notes: Originally published: Thousand Oaks : Sage Publications, ©2004.
Description: 1 audio disc : digital, mono ; 4 3/4 in.
Contents: Advertising, its supporters, and its critics --
Are goods bad? Living in a consumer culture --
The Chinese Wall, advertising and mass media --
Checks and balances, government and self-regulation of advertising --
Beyond subliminal, the pervasiveness of persuasion --
Advertising choices, influences of stereotypes and taste stereotypes in advertising --
Cats and dogs on Venus and Mars, gender and advertising --
The melting pot? Advertising portrayals of Asians, African Americans, and Hispanics --
Older and better? Elders and advertising --
Getting older younger, children and advertising --
The vice squad, advertising controversial products --
Two of a kind? Tobacco and alcohol advertising --
Doctor's orders, advertising prescription drugs --
We the people, political advertising --
Really good goods? Socially responsible advertising --
The bleeding edge, online advertising --
Advertising, agencies, values, and the commons' dilemma.
Responsibility: Kim Sheehan.

Abstract:

[This] is a ... text presenting a range of perspectives on advertising. It examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a ... portrait of the role advertising has in society today. [The author] recognizes the plurality of opinions towards advertising, allowing readers to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.-Back cover.

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