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Controversies in contemporary advertising

Autor: Kim Sheehan
Editorial: Thousand Oaks : SAGE Publications, Inc, 2013.
Edición/Formato:   Libro-e : Documento : Inglés (eng) : Second editionVer todas las ediciones y todos los formatos
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Tipo de material: Documento
Tipo de documento Libro, Archivo de computadora
Todos autores / colaboradores: Kim Sheehan
ISBN: 9781483315430 1483315436
Número OCLC: 918559776
Descripción: 1 online resource (336 pages)
Contenido: Preface; 1. Advertising, Its Supporters, and Its Critics; 2. Living in a Consumer Culture; 3. Advertising and the Media: Changes and Challenges; 4. How Advertising is Regulated: Industry; 5. Beyond Subliminal; 6. Advertising Choices: Influences of Stereotypes and Taste; 7. Gender and Advertising: How Gender Shapes Meaning; 8. Advertising and Race: Examining the Melting Pot; 9. Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstream?; 10. Children and Advertising: Emerging Consumers, Problematic Strategies; 11. Advertising Controversial Products: Bans and Beliefs; 12. Tobacco and Alcohol Advertising: Industries in Flux; 13. Advertising Prescription Drugs: Healthy Tactics or Risky Propositions; 14. Political Advertising: Do "We the People" Still Matter?; 15. Socially Responsible Advertising: Does a Brand Have a Conscience?; 16. Online Advertising: The Ever-Evolving Landscape; 17. Advertising: Being Ethical Advertisers in a Challenging Age.
Responsabilidad: Kim Bartel Sheehan, University of Oregon.

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