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Controversies in contemporary advertising

저자: Kim Sheehan
출판사: Thousand Oaks : SAGE Publications, Inc, 2013.
판/형식:   전자도서 : 문서 : 영어 : Second edition모든 판과 형식 보기
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자료 유형: 문서
문서 유형 도서, 컴퓨터 파일
모든 저자 / 참여자: Kim Sheehan
ISBN: 9781483315430 1483315436
OCLC 번호: 918559776
설명: 1 online resource (336 pages)
내용: Preface; 1. Advertising, Its Supporters, and Its Critics; 2. Living in a Consumer Culture; 3. Advertising and the Media: Changes and Challenges; 4. How Advertising is Regulated: Industry; 5. Beyond Subliminal; 6. Advertising Choices: Influences of Stereotypes and Taste; 7. Gender and Advertising: How Gender Shapes Meaning; 8. Advertising and Race: Examining the Melting Pot; 9. Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstream?; 10. Children and Advertising: Emerging Consumers, Problematic Strategies; 11. Advertising Controversial Products: Bans and Beliefs; 12. Tobacco and Alcohol Advertising: Industries in Flux; 13. Advertising Prescription Drugs: Healthy Tactics or Risky Propositions; 14. Political Advertising: Do "We the People" Still Matter?; 15. Socially Responsible Advertising: Does a Brand Have a Conscience?; 16. Online Advertising: The Ever-Evolving Landscape; 17. Advertising: Being Ethical Advertisers in a Challenging Age.
책임: Kim Bartel Sheehan, University of Oregon.

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