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Controversies in contemporary advertising

Autor: Kim Sheehan
Editora: Thousand Oaks : SAGE Publications, Inc, 2013.
Edição/Formato   e-book : Documento : Inglês : Second editionVer todas as edições e formatos
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Tipo de Material: Documento
Tipo de Documento Livro, Arquivo de computador
Todos os Autores / Contribuintes: Kim Sheehan
ISBN: 9781483315430 1483315436
Número OCLC: 918559776
Descrição: 1 online resource (336 pages)
Conteúdos: Preface; 1. Advertising, Its Supporters, and Its Critics; 2. Living in a Consumer Culture; 3. Advertising and the Media: Changes and Challenges; 4. How Advertising is Regulated: Industry; 5. Beyond Subliminal; 6. Advertising Choices: Influences of Stereotypes and Taste; 7. Gender and Advertising: How Gender Shapes Meaning; 8. Advertising and Race: Examining the Melting Pot; 9. Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstream?; 10. Children and Advertising: Emerging Consumers, Problematic Strategies; 11. Advertising Controversial Products: Bans and Beliefs; 12. Tobacco and Alcohol Advertising: Industries in Flux; 13. Advertising Prescription Drugs: Healthy Tactics or Risky Propositions; 14. Political Advertising: Do "We the People" Still Matter?; 15. Socially Responsible Advertising: Does a Brand Have a Conscience?; 16. Online Advertising: The Ever-Evolving Landscape; 17. Advertising: Being Ethical Advertisers in a Challenging Age.
Responsabilidade: Kim Bartel Sheehan, University of Oregon.

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