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Controversies in contemporary advertising

作者: Kim Sheehan
出版商: Thousand Oaks : SAGE Publications, Inc, 2013.
版本/格式:   電子書 : 文獻 : 英語 : Second edition所有版本和格式的總覽
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資料類型: 文獻
文件類型 圖書, 電腦檔案
所有的作者/貢獻者: Kim Sheehan
ISBN: 9781483315430 1483315436
OCLC系統控制編碼: 918559776
描述: 1 online resource (336 pages)
内容: Preface; 1. Advertising, Its Supporters, and Its Critics; 2. Living in a Consumer Culture; 3. Advertising and the Media: Changes and Challenges; 4. How Advertising is Regulated: Industry; 5. Beyond Subliminal; 6. Advertising Choices: Influences of Stereotypes and Taste; 7. Gender and Advertising: How Gender Shapes Meaning; 8. Advertising and Race: Examining the Melting Pot; 9. Advertising and Age, Sexual Orientation, and Ability: Marginalized or Mainstream?; 10. Children and Advertising: Emerging Consumers, Problematic Strategies; 11. Advertising Controversial Products: Bans and Beliefs; 12. Tobacco and Alcohol Advertising: Industries in Flux; 13. Advertising Prescription Drugs: Healthy Tactics or Risky Propositions; 14. Political Advertising: Do "We the People" Still Matter?; 15. Socially Responsible Advertising: Does a Brand Have a Conscience?; 16. Online Advertising: The Ever-Evolving Landscape; 17. Advertising: Being Ethical Advertisers in a Challenging Age.
責任: Kim Bartel Sheehan, University of Oregon.

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