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Converging media : a new introduction to mass communication

Author: John V Pavlik; Shawn McIntosh
Publisher: New York : Oxford University Press, [2019]
Edition/Format:   Print book : English : Sixth editionView all editions and formats
Summary:
"Industry. Culture. Technology. It's time they came together. From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Sixth Edition, uses the technologies we employ every day to explain our current media environment--and to consider where  Read more...
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Document Type: Book
All Authors / Contributors: John V Pavlik; Shawn McIntosh
ISBN: 9780190646653 0190646659 9780190646721 0190646721
OCLC Number: 1003193247
Description: xxxviii, 466 pages : illustrations (some color), color map ; 28 cm
Contents: Mass communication and its digital transformation --
Media literacy in the digital age --
Print media : books, newspapers, and magazines --
Audio media : music recordings, radio --
Visual media : photography, movies, and television --
Interactive media : the internet, video games, and virtual reality --
The impact of social media --
Journalism : from information to participation --
Public relations : building relationships with strategic communications --
Advertising : the power of persuasion --
Media ethics --
Communication law and regulation in the digital age --
Media theory and research --
Mass communication and politics in the digital age --
Global media in the digital age.
Responsibility: John V. Pavlik, Shawn McIntosh.

Abstract:

"Industry. Culture. Technology. It's time they came together. From reading news on tablets to video calling on smartphones, digital media has changed the ways in which we communicate. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Sixth Edition, uses the technologies we employ every day to explain our current media environment--and to consider where we might be headed."--Publisher's description.

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"This is the best introductorytextbook available with respect to staying in the moment of the change taking place within the media industry and, as a result, within our media culture."--Thom Read more...

 
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