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A Conversation With Heidi Schoeneck : Conversations with Giants

Author: Epsilon Editora.; Infobase,
Publisher: [Place of publication not identified] : Epsilon, New York, N.Y. : Distributed by Infobase, [2017] ©2017 2018.
Series: Conversations with Giants.
Edition/Format:   eVideo : Clipart/images/graphics : English
Summary:
Heidi Schoeneck is the EVP and executive creative director of Geometry Global, where she leads the Unilever Shopper Team. She is also a mother, wife, and noted blogger of Surviving Marketing in Heels: A Woman’s Perspective on Kicking Ass in a Madmen World.
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Genre/Form: Internet videos
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Epsilon Editora.; Infobase,
OCLC Number: 1050979530
Language Note: Closed-captioned.
Notes: Originally released by Epsilon, 2017.
Streaming video file encoded with permission for digital streaming by Infobase on May 22, 2018.
Target Audience: 9 - 12, Academic/AP
Description: 1 online resource (1 video file (43 min., 8 sec)) : sound, color.
Contents: Career Background and Marketing Strategies (6:29); Reinvention and Selling an Idea (5:25); Workplace Culture and Gender Roles (7:30); Discrimination in the Advertising Industry (8:37); Tools for Addressing Harassment (8:07); Obstacles and Successes (6:28); Credits: A Conversation With Heidi Schoeneck: Conversations with Giants (0:29);
Series Title: Conversations with Giants.
Responsibility: Epsilon.

Abstract:

Heidi Schoeneck is the EVP and executive creative director of Geometry Global, where she leads the Unilever Shopper Team. She is also a mother, wife, and noted blogger of Surviving Marketing in Heels: A Woman’s Perspective on Kicking Ass in a Madmen World.

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