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A Conversation With Josh Dean : Conversations with Giants

Author: Epsilon Editora.; Infobase,
Publisher: [Place of publication not identified] : Epsilon, New York, N.Y. : Distributed by Infobase, [2017] ©2017 2018.
Series: Conversations with Giants.
Edition/Format:   eVideo : Clipart/images/graphics : English
Summary:
John Immesoete and Josh Dean, CMO of Tommy John, strip down to the branding basics. Watch and discover the importance of having an authentic, provocative, and engaging brand identity in the ever-evolving world of ecommerce.
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Genre/Form: Internet videos
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Epsilon Editora.; Infobase,
OCLC Number: 1050978974
Language Note: Closed-captioned.
Notes: Originally released by Epsilon, 2017.
Streaming video file encoded with permission for digital streaming by Infobase on May 22, 2018.
Target Audience: 9 - 12, Academic/AP
Description: 1 online resource (1 video file (45 min., 39 sec)) : sound, color.
Contents: Men's Underwear and Tommy John (7:25); Changing Men's Underwear Advertising (5:46); Building a Brand in a World of Data (9:25); Role of CMO (4:32); In-House Creative Team Versus Ad Agency (8:43); Strongest Work (8:24); Credits: A Conversation With Josh Dean: Conversations with Giants (0:27);
Series Title: Conversations with Giants.
Responsibility: Epsilon.

Abstract:

John Immesoete and Josh Dean, CMO of Tommy John, strip down to the branding basics. Watch and discover the importance of having an authentic, provocative, and engaging brand identity in the ever-evolving world of ecommerce.

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