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Corporate diplomacy : the strategy for a volatile, fragmented business environment

Author: Ulrich Steger
Publisher: Chichester ; Hoboken, N.J. : Wiley, ©2003.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Based on a wealth of empirical studies, personal experience, and rigorous research, this book provides managers with an Early Awareness System that will alert them to any potential areas of conflict on the horizon. It has also developed a strategic approach and complementary toolkit to help companies deal responsibly and strategically with a fragmented, volatile, and sometimes hostile business environment. This is  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Steger, Ulrich.
Corporate diplomacy.
Chichester ; Hoboken, N.J. : Wiley, ©2003
(OCoLC)50525481
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Ulrich Steger
ISBN: 0470858001 9780470858004 1280270861 9781280270864
OCLC Number: 52761545
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (xvi, 304 pages)
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Contents: Corporate Diplomacy; Contents; Acknowledgments; Foreword by Antony Burgmans (Unilever); Preface; 1 Introduction and Overview; 2 The Tangled World --
Trends and Countertrends; 3 The Players in the Global Village; 4 How Business Has Managed Non-Market Interactions up to the Present Day; 5 Detecting and Preventing Trouble Ahead; 6 Making Corporate Diplomacy Happen; 7 Corporate Communication; 8 ''Suits'' and ''Sandals'': Balancing Conflict and Co-operation; 9 Learning from Three Reference Examples; Appendix I --
Business Case vs. Business Ethics; Appendix II --
Relevant IMD Case Studies.
Responsibility: Ulrich Steger ; with a foreword by Antony Burgmans.

Abstract:

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real--life examples illuminate  Read more...

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