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Corporate public relations : a new historical perspective

Author: Marvin N Olasky
Publisher: Hillsdale, N.J. : L. Erlbaum Associates, ©1987.
Series: Communication (Hillsdale, N.J.)
Edition/Format:   Print book : EnglishView all editions and formats
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Genre/Form: History
Additional Physical Format: Online version:
Olasky, Marvin N.
Corporate public relations.
Hillsdale, N.J. : L. Erlbaum Associates, ©1987
(OCoLC)573697800
Document Type: Book
All Authors / Contributors: Marvin N Olasky
ISBN: 0805800522 9780805800524 0805800719 9780805800715
OCLC Number: 15660915
Description: x, 180 pages ; 24 cm.
Contents: Contents: Preface. Introduction: Asking Basic Questions. Voluntarism and Restraint: Early 19th-Century Public Relations. Onto the Gravy Train: 19th-Century Railroad Public Relations. Railroad Executives and The Interstate Commerce Commission. Two-Front War: Early 20th-Century Utility Public Relations. Minimizing Competition Through Public Relations: The Work of Ivy Lee. The Movie Industry Gets a Czar: 1921-1934. Come the Depression: Corporate Public Relations and the National Recovery Administration. "Bringing Order Out of Chaos": The Public Relations Theory of Edward Bernays. The Triumph of Manipulation: Bernays Becomes Publicist No. 1. Public Relations Adds Sugar. Last Stand For Steel. Governmental Relations and Contributions Policies: 1962-1982. Ministers or Panderers: Issues Raised by the PRSA Code of Professional Standards: 1954-1986. The Four-Fold Discipline. Conclusion: A Word to Corporate Executives.
Series Title: Communication (Hillsdale, N.J.)
Responsibility: Marvin N. Olasky.
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