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Corporate religion : building a strong company through personality and corporate soul

Author: Jesper Kunde
Publisher: London : FT Prentice Hall, 2000
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

How do you build a strong market position in a world where consumers no longer demand simply the product, but reliable companies and brands? Unite everything in a Corporate Religion - a religion that  Read more...

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Document Type: Book
All Authors / Contributors: Jesper Kunde
ISBN: 0273661116 9780273661115 0275661116 9780275661115
OCLC Number: 49044927
Language Note: Translated from the Danish.
Notes: Includes index.
Description: xii, 288 pages : illustrations, portraits ; 25 cm
Contents: 1. Corporate Religion --
the essence --
2. International chaos --
3. Brand Religion --
4. Corporate Religion --
5. Commitment and action --
6. Consequences for the organisation --
7. Consequences for top management --
8. Implementing a Corporate Religion --
9. Epilogue
Other Titles: Corporate religion.
Responsibility: Jesper Kunde ; [translated by Helle Nygaard and Nigel P. Mander].

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"I wish I'd written this Corporate Religion! It is a genuine original in a world full of 'me too' management books. To make a mark on 'the outside' - the traditional focus of 'branding literature' Read more...

 
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