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Corporate social responsibility, public relations and community engagement : emerging perspectives from Southeast Asia

Author: Marianne D Sison; Zeny Sarabia- Panol
Publisher: Abingdon, Oxon ; New York, NY : Routledge, 2019. ©2019
Series: Routledge new directions in public relations and communication research.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
"Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Sison, Marianne D., author.
Corporate social responsibility, public relations & community development
New York : Routledge, 2019
(DLC) 2018024099
Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Marianne D Sison; Zeny Sarabia- Panol
ISBN: 9781315734668 1315734664 9781317561644 1317561643
OCLC Number: 1038024037
Description: 1 online resource (xii, 188 pages).
Contents: Introduction : exploring the connections --
Beyond nation building: CSR and sustainability in Indonesia --
CSR/PR discourse as advocacy and aspirational talk in Malaysia --
CSR as social development in postcolonial Philippines --
Singapore's strategic social enterprise and inclusive communication --
Sustainable community development and risk mitigation in Thailand --
Blurring CSR/PR boundaries : transactional approaches in Vietnam --
Conclusion : connecting the narratives.
Series Title: Routledge new directions in public relations and communication research.
Other Titles: Corporate social responsibility, public relations & community engagement
Responsibility: Marianne D. Sison and Zeny Sarabia-Panol.

Abstract:

"Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries--Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam-- the book discusses how PR and CSR discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance"--

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