Cracking the advertising code (DVD video, 2007) [WorldCat.org]
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Cracking the advertising code
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Cracking the advertising code

Author: Judy Jennings; Dan Simmons; Learning Zone Express (Firm)
Publisher: [Owatonna, Minn.] : Learning ZoneXpress, ©2007, 2006.
Edition/Format:   DVD video : Partial animation : EnglishView all editions and formats
Summary:
Viewers will learn how to make good buying decisions by spotting advertising ploys including: celebrity endorsement, customer testimony, emotional appeal, unproven claims, urgency and more.
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Details

Material Type: Partial animation, Videorecording
Document Type: Visual material
All Authors / Contributors: Judy Jennings; Dan Simmons; Learning Zone Express (Firm)
ISBN: 1571752404 9781571752406
OCLC Number: 857895104
Language Note: Closed captioned.
Credits: Executive producer, Melanie Nelson ; editor, Bill Killian.
Target Audience: Grade 6 - Adult.
Description: 1 videodisc (approximately 18 min.) : sound, color ; 4 3/4 in. + 1 worksheet
Details: DVD.
Responsibility: Learning ZoneXpress ; writer/producer, Judy Jennings ; director, Dan Simmons.

Abstract:

Viewers will learn how to make good buying decisions by spotting advertising ploys including: celebrity endorsement, customer testimony, emotional appeal, unproven claims, urgency and more.

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