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Crafting and executing strategy : the quest for competitive advantage : concepts and cases

Author: Arthur A Thompson; et al
Publisher: New York, NY. : McGraw-Hill, 2012.
Edition/Format:   Print book : English : 18th edView all editions and formats

Mirroring both the best academic thinking and the pragmatism of real-world strategic management, this title provides a case line up of 28 cases.


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Document Type: Book
All Authors / Contributors: Arthur A Thompson; et al
ISBN: 9780071317009 0071317007 9780078112720 0078112729
OCLC Number: 907011883
Notes: "Global edition"--Cubierta.
Description: 1 v. (varias paginaciones) : il. ; 26 cm
Contents: Part I: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and OverviewChapter 1: What Is Strategy and Why Is It Important?Chapter 2: Charting a Company's Direction: Vision and Mission, Objectives and StrategySection B: Core Concepts and Analytical ToolsChapter 3: Evaluating a Company's External EnvironmentChapter 4: Evaluating a Company's Resources and Competitive PositionSection C: Crafting a StrategyChapter 5: Five Generic Competitive Strategies--Which One to Employ?Chapter 6: Strengthening a Company's Competitive Position: Strategic Moves, Timing, and Scope of OperationsChapter 7: Strategies for Competing in International MarketsChapter 8: Corporate Strategy: Diversification and the Multibusiness CompanyChapter 9: Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy Section D: Executing the StrategyChapter 10: Building an Organization Capable of Good Strategy Execution: People, Capabilities, and StructureChapter 11: Managing Internal Operations: Actions That Promote Good Strategy ExecutionChapter 12: Corporate Culture and Leadership: Keys to Good Strategy Execution Part II: Cases Section A: Crafting Strategy in Single-Business Companies 1. Afrigator: A Killer Start-up in Africa2. Competition in Energy Drinks, Sports, and Vitamin-Enhanced Beverages3. Competition in the Golf Equipment Industry in 20094. Dell Inc. in 2008: Can it Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?5. Atlassian: Supporting the World with Legendary Service6. Nintendo's Strategy in 2009: The Ongoing Battle with Microsoft and Sony 7. TomTom: New Competition Everywhere!8. Apple Inc. in 2010 9. Google's Strategy in 2010 10. Research in Motion: Managing Explosive Growth11. Problems at China Airlines12. Canadian Solar13. Cemex's Cost of 'Globalised' Growth-The Cash Crunch?14. Corona Beer: Challenges of International Expansion15. Globalization of Komatsu: Digging Out of TroubleSection B: Crafting Strategy in Diversified Companies 16. PepsiCo's Diversification Strategy in 200817. Adidas in 2009: Has Corporate Restructuring Increased Shareholder Value?Section C: Implementing and Executing Strategy18. Robin Hood 19. Shangri-La Hotels20. Toyota Motor Company: Losing Its Quality Edge?21. Starbucks' Strategy and Internal Initiatives to Return to Profitable GrowthSection D: Strategy, Ethics and Social Responsibility22. Rhino Capture in Kruger National Park 23. Coca-Cola India's Corporate Social Responsibility Strategy 24. Detecting Unethical Practices at Supplier Factories: The Monitoring and Compliance Challenges
Responsibility: Arthur A. Thompson ... [et al.].


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