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Creating an innovation engine : how cities can transform land into knowledge capital

Author: Cliff Wymbs
Publisher: [London] : SAGE, 2016.
Series: SAGE knowledge. Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This case provides unique, urban economics perspectives on how city managers in governments can identify ways to leverage fixed nonperforming assets and transform them into future growth engines and talent magnets. This process begins with a city planner's vision of the future, packaged in the form of a Request for Proposal (RFP), followed by a marketing plan to attract interest from universities around the world,  Read more...
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Details

Genre/Form: Case studies
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Cliff Wymbs
ISBN: 9781473938533 1473938538
OCLC Number: 1017732832
Description: 1 online resource : illustrations (black and white, and colour)
Series Title: SAGE knowledge. Cases.
Responsibility: Clifford Wymbs.

Abstract:

This case provides unique, urban economics perspectives on how city managers in governments can identify ways to leverage fixed nonperforming assets and transform them into future growth engines and talent magnets. This process begins with a city planner's vision of the future, packaged in the form of a Request for Proposal (RFP), followed by a marketing plan to attract interest from universities around the world, obtain commitments of hundreds of millions of dollars in investment, and ultimately fulfill the critical void in the high tech entrepreneurship area. The attributes of New York City are somewhat unique and different when compared to a traditional product; however, many traditional business concepts still apply, e.g., creating a brand (for NYC - High Tech), and locating funding sources.

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