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Creating and marketing new products : viewpoints of leading authorities

Author: Gordon Prestoungrange; Roy Hayhurst; David Midgley
Publisher: London : Crosby Lockwood Staples, 1973.
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Creating and marketing new products.
London : Crosby Lockwood Staples, 1973
(OCoLC)747400404
Document Type: Book
All Authors / Contributors: Gordon Prestoungrange; Roy Hayhurst; David Midgley
ISBN: 0258969008 9780258969007
OCLC Number: 1274086
Description: [9], 484 pages : illustrations ; 23 cm
Responsibility: collated and edited by Gordon Wills, Roy Hayhurst, David Midgley.

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