Creating corporate reputations : identity, image, and performance (eBook, 2001) [WorldCat.org]
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Creating corporate reputations : identity, image, and performance

Author: Grahame R Dowling
Publisher: Oxford ; New York : Oxford University Press, 2001.
Series: OUP E-Books.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Recent research in business strategy suggests that corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book outlines how high-status companies become corporate super brands, and it present managers with a framework to proactively enhance their corporation's desired reputation.  Read more...
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Genre/Form: Electronic books
Case studies
Fallstudiensammlung
Additional Physical Format: Print version:
Dowling, Grahame R. (Grahame Robert).
Creating corporate reputations.
Oxford ; New York : Oxford University Press, 2001
(DLC) 00060687
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Grahame R Dowling
ISBN: 0199241635 9780199241637 1280904577 9781280904578 9786610904570 661090457X
OCLC Number: 252678499
Description: 1 online resource (xx, 299 pages) : illustrations
Contents: Pt. 1. Corporate Reputations. 1. Corporate Reputation Value: Good Really Is Better Than Bad. 2. Stakeholders: Each Group Holds a Different Image and Reputation. 3. How Corporate Images Are Formed: Identifying the Pieces of the Jigsaw Puzzle --
pt. 2. Factors that Affect Corporate Images. 4. Vision and Mission: The Soul of Corporate Reputation. 5. Formal Company Policies: The Guiding Hands. 6. Organizational Culture: The Invisible Web. 7. Corporate Communication: What to Say. 8. Corporate Identity: What You See Is Often Less Than What You Get. 9. Country, Industry, Partner, and Brand Images: Leveraging Secondary Associations to Enhance a Corporate Image --
pt. 3. Managing Corporate Images and Reputations. 10. Measuring Images and Reputation: What Do Stakeholders Actually Think? 11. Managing and Changing Corporate Images: It Can Be Done. 12. The Crisis: Communication Strategies to Protect Desired Images and Reputations. 13. Recap: Avoiding the Twelve Most Common Traps.
Series Title: OUP E-Books.
Responsibility: Grahame Dowling.
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Abstract:

Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book  Read more...

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Clear writing style and concise arguments ... thought-provoking and extremely readable ... Whether you are a manager, an academic, or just an interested general reader, Creating Corporate Reputations Read more...

 
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