Creating corporate reputations : identity, image, and performance (Book, 2002) [WorldCat.org]
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Creating corporate reputations : identity, image, and performance

Author: Grahame R Dowling
Publisher: Oxford Oxford Univ. Press 2002
Edition/Format:   Print book : English : [Nachdr.View all editions and formats
Summary:

Corporate reputations are a valuable strategic asset for every company. Good reputations have been shown to help firms attain and sustain superior financial performance in their industry. This book  Read more...

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Genre/Form: Case studies
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Grahame R Dowling
ISBN: 0199241635 9780199241637 0199252203 9780199252206
OCLC Number: 248759510
Description: XX, 299 Seiten Diagramme
Contents: PART I: CORPORATE REPUTATIONS ; PART II: FACTORS WHICH AFFECT CORPORATE IMAGES ; PART III: MANAGING CORPORATE IMAGES AND REPUTATIONS
Responsibility: Grahame Dowling

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Clear writing style and concise arguments ... thought-provoking and extremely readable ... Whether you are a manager, an academic, or just an interested general reader, Creating Corporate Reputations Read more...

 
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