Creating the customer-driven library : building on the bookstore model (Book, 2005) []
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Creating the customer-driven library : building on the bookstore model

Author: Jeannette A Woodward
Publisher: Chicago : American Library Association, 2005.
Edition/Format:   Print book : EnglishView all editions and formats
Building libraries on the bookstore model.

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Jeannette A Woodward
ISBN: 0838908888 9780838908884 9790838908883
OCLC Number: 56319857
Description: xviii, 234 pages : illustrations ; 23 cm
Contents: Why bookstores are so appealing --
Comparing libraries and bookstores --
Focusing on the bottom line --
Valuing customer service --
Identifying customer needs --
When the system crashes: using technology to enhance not defeat the library --
One library, one goal: establishing clear priorities --
What's all this about ambience? --
The art of display --
Finding their way: the importance of signage --
Marketing our wares --
Creating promotional materials --
Serving the library's e-patrons --
Generating publicity for the library --
Food and drink in the library --
Finding the time and the money.
Responsibility: Jeannette Woodward.
More information:


Aiming to help libraries market their services using low-cost or no-cost techniques, Woodward shares practical lessons for any library's revitalization inspired by the success of mega bookstores.  Read more...


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"Libraries are focused not on making money but on making a difference... What we as librarians have to offer is indeed precious. Because it can make a difference to so many people, we must do a Read more...

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