Creating the Nazi marketplace : commerce and consumption in the Third Reich (Book, 2011) []
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Creating the Nazi marketplace : commerce and consumption in the Third Reich

Author: S Jonathan Wiesen
Publisher: Cambridge ; New York : Cambridge University Press, 2011.
Edition/Format:   Print book : EnglishView all editions and formats
"When the Nazis came to power in 1933, they promised to build a vibrant consumer society. But they faced a dilemma. They recognized that consolidating support for the regime required providing Germans with the products they desired. At the same time, the Nazis worried about the degrading cultural effects of mass consumption and its association with "Jewish" interests. This book examines how both the state and  Read more...

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Genre/Form: History
Document Type: Book
All Authors / Contributors: S Jonathan Wiesen
ISBN: 9780521762533 0521762537 9780521746366 0521746361
OCLC Number: 659413098
Description: xiv, 277 pages : illustrations ; 24 cm
Contents: National Socialism and the market --
Commerce for the community: advertising, marketing, and public relations in Hitler's Germany --
Rotary clubs, consumption, and the Nazis' achievement community --
Finding the 'voice of the consumer': the Society for Consumer Research in the 1930s --
World War II and the virtuous marketplace.
Responsibility: S. Jonathan Wiesen.
More information:


Creating the Nazi Marketplace is an innovative study of marketing, advertising and consumer research in the Third Reich. It shows how National Socialism created its own distinctive world of buying  Read more...


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'In this deeply researched and richly argued book, S. Jonathan Wiesen suggests that, rather than illustrating the 'primacy of politics' over the economy, the Nazi marketplace was central to the Read more...

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