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Creating your library brand : communicating your relevance and value to your patrons

Author: Elisabeth Doucett; American Library Association.
Publisher: Chicago : American Library Association, [2013], 2008.
Edition/Format:   Print book : English : Wyd. 1 z 2008 r. w druku na żądanieView all editions and formats
Summary:

Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does  Read more...

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Document Type: Book
All Authors / Contributors: Elisabeth Doucett; American Library Association.
ISBN: 9780838909621 0838909620
OCLC Number: 883571800
Notes: Na dok. rok wyd.: 2008, faktyczny rok wyd.: 2013 - informacja od: CPSIA USA, BVOW03s1636090913.
Description: XIII, 124 s. ; 23 cm
Responsibility: Elisabeth Doucett.

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