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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/883571800 Title: Creating your library brand : communicating your relevance and value to your patrons Author: Elisabeth Doucett; American Library Association Publisher: Chicago : American Library Association, [2013], 2008. ISBN/ISSN: 9780838909621 0838909620 OCLC:883571800

  
  

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Creating your library brand : communicating your relevance and value to your patrons

Author:	Elisabeth Doucett; American Library Association.
Publisher:	Chicago : American Library Association, [2013], 2008.
Edition/Format:	Print book : English : Wyd. 1 z 2008 r. w druku na żądanieView all editions and formats
Summary:	Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit? With branding scaled and tailored to the public library arena, this guide clarifies marketing and branding and explains where to start.  Read more...
Rating:	(not yet rated) 0 with reviews - Be the first.
Subjects	Marketing biblioteczny. Branding (marketing)
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