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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/883571800 Title: Creating your library brand : communicating your relevance and value to your patrons Author: Elisabeth Doucett; American Library Association Publisher: Chicago : American Library Association, [2013], 2008. ISBN/ISSN: 9780838909621 0838909620 OCLC:883571800

  
  

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Creating your library brand : communicating your relevance and value to your patrons

Author:	Elisabeth Doucett; American Library Association.
Publisher:	Chicago : American Library Association, [2013], 2008.
Edition/Format:	Print book : English : Wyd. 1 z 2008 r. w druku na żądanieView all editions and formats
Summary:	Branding is one part of the marketing process that focuses on developing a laser-clear message and the means to communicate that message to the intended audience. But, as a library, where does branding fit? With branding scaled and tailored to the public library arena, this guide clarifies marketing and branding and explains where to start.  Read more...
Subjects	Marketing biblioteczny. Branding (marketing)
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