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Creation, management and succession of a small firm

Author: Dinesh Kumar Likhi
Publisher: [London] : SAGE, 2016.
Series: SAGE knowledge. Cases.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
A professional with experience in marketing of industrial products identifies opportunity in marketing select industrial products in yet to be exploited market of North India. He incorporated Times Marketing Private Limited. Since inception, the company followed certain core values in the journey of its growth. The essence of these values was total professional integrity in operations. However, the company faced  Read more...
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Details

Genre/Form: Electronic books
Case studies
Additional Physical Format: Print version:
Likhi, Dinesh Kumar.
Creation, management and succession of a small firm.
[London] : SAGE, 2016
(OCoLC)1017716906
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Dinesh Kumar Likhi
ISBN: 9789351503460 9351503461
OCLC Number: 1117696761
Notes: Originally Published in: Likhi, D.K. (2012). Creation, management and succession of a small firm. South Asian Journal of Business and Management Cases, 1(1), 59-70. DOI: 10.1177/227797791200100107.
Description: 1 online resource (1 online resource) : illustrations (black and white, and colour)
Series Title: SAGE knowledge. Cases.
Responsibility: Dinesh Kumar Likhi.

Abstract:

A professional with experience in marketing of industrial products identifies opportunity in marketing select industrial products in yet to be exploited market of North India. He incorporated Times Marketing Private Limited. Since inception, the company followed certain core values in the journey of its growth. The essence of these values was total professional integrity in operations. However, the company faced certain challenges in terms of resource constraints in the beginning, conflict of competencies in growth phase and succession issue in maturity phase. The case examines nature of the opportunity, in which the entrepreneur assembles and displays his resources to meet the opportunity and his own values and behaviour.

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