Creative arts marketing (Book, 2004) []
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Creative arts marketing

Creative arts marketing

Author: Liz Hill; Carolin O'Sullivan; Terry O'Sullivan
Publisher: Amsterdam Elsevier Butterworth-Heinemann 2004
Edition/Format:   Print book : English : 2. ed., reprintedView all editions and formats

As a comprehensive overview of all aspects of marketing in the sector, this book provides coverage of knowledge and best practice about marketing and advertising through media; the impact of  Read more...


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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Liz Hill; Carolin O'Sullivan; Terry O'Sullivan
ISBN: 0750657375 9780750657372
OCLC Number: 255039867
Description: xviii, 360 Seiten Illustrationen, Diagramme
Contents: The Evolution and Context of Arts Marketing; Audiences; Marketing Research; Product; Generating Income; Promotion; Making the Arts Available; Marketing Planning; Managing the Marketing Function.
Responsibility: Liz Hill; Catherine O'Sullivan and Terry O'Sullivan


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"As comprehensive a view of arts marketing as you'll find anywhere. It will get you creative juices flowing and keep them flowing. Make sure this book is close at hand. You'll use it over and over Read more...

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