The creative economy : how people make money from ideas (eBook, 2002) []
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The creative economy : how people make money from ideas

The creative economy : how people make money from ideas

Author: John Howkins
Publisher: London : Penguin, 2002.
Edition/Format:   eBook : Document : EnglishView all editions and formats
The British music business is already larger than its steel industry. Any economy hoping to prosper in a global entertainment and design culture must seize the opportunities presented by creativity quickly. Howkins here explores how this can be done in the real world.

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Howkins, John, 1945-
Creative economy.
London : Penguin, 2002
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: John Howkins
ISBN: 9780141910239 0141910232
OCLC Number: 698471863
Notes: Originally published: London: Allen Lane, 2001.
Description: 1 online resource (288 pages)
Contents: Introduction: The art of the patent --
The first talent --
The boom in intellectual property --
The core creative industries --
Managing creativity --
The entertainment gene --
Click-and-go --
Capital of my mind.
Responsibility: John Howkins.


Britain makes more money from music than from its car industry. In the United States the core copyright industries achieved foreign sales and exports of $60.18 billion. This book explores how we can  Read more...


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