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Creative strategy in advertising

Author: A Jerome Jewler
Publisher: Belmont, Calif. : Wadsworth, ©1985.
Series: Wadsworth series in mass communication.
Edition/Format:   Print book : English : 2nd edView all editions and formats
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Additional Physical Format: Online version:
Jewler, A. Jerome.
Creative strategy in advertising.
Belmont, Calif. : Wadsworth, ©1985
(OCoLC)988224315
Document Type: Book
All Authors / Contributors: A Jerome Jewler
ISBN: 0534038794 9780534038793
OCLC Number: 10800532
Description: xvi, 304 pages : illustrations ; 24 cm.
Series Title: Wadsworth series in mass communication.
Responsibility: A. Jerome Jewler.

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