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Crisis, credibility and corporate history

Author: Alexander Bieri; International Council on Archives.
Publisher: Liverpool : Liverpool University Press, 2014.
Series: Studies (International Council on Archives)
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

This book explores the use of corporate history for communication and marketing purposes.

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Genre/Form: Archives
Document Type: Book
All Authors / Contributors: Alexander Bieri; International Council on Archives.
ISBN: 9781781381373 1781381372
OCLC Number: 967163887
Description: x, 146 pages, 8 unnumbered pages of plates : illustrations ; 24 cm.
Contents: Foreword by David A. Leitch, Secretary General of the ICA1. Marking Out the Extremes in Corporate HistoryStick or Twist? Or: What Has the Company Ever Taught Us? - Jonathan SteffenBusiness History or Corporate Communication - Professor Clemens Wischermann2. Novel Approaches in Corporate History: Selected ExamplesObjective? Me? - Henning MorgenDo the Archivists Have the Right to do History? - By Dr. Lionel Loew3. Historical Writing: No More Tales of Heroes and Myths!The Application of Social Science Theories in Corporate History - Dr. Thilo JungkindThe Biographer's Power and Private Archives - Professor Birgitte PossingCompany history as an opportunity and challenge for university academics:the example of the Gunther Quandt group from the nineteenth century to 1954 - Professor Joachim Scholtyseck4. Scientific Credibility and Getting Across the Message: Can we Bridge the Gap?Between Credibility, Mutual Trust and Corporate Interests: Regional Business Archives as Partners of Historical Research and Economic Business - Dr. Karl-Peter EllerbrockDon't Waste your Money! Forget a Jubilee Book! - Dr. Thomas Inglin5. The Global Scale of Corporate History: Changing Expectations in Changing EnvironmentsArchives and Collections in the 21st Century: From Drab to Sexy? - Alexander L. BieriThe View from the Ivory Tower: The Academic Perspective on theStrategic Value of Corporate History and Heritage - Paul Lasewicz, IBM Inc.75 Years of Toyota: Toyota Motor Corporation's Latest Shashi andTrends in the Writing of Japanese Corporate History - Yuko MatsuzakiBibliographyIndex
Series Title: Studies (International Council on Archives)
Responsibility: edited by Alexander Bieri.

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