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Crowdsourcing : why the power of the crowd is driving the future of business

Author: Jeff Howe
Publisher: New York : Crown Business, ©2008.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
An in-depth analysis of the rapidly growing phenomenon of crowdsourcing reflects on the dramatic economic, cultural, business, and political implications of applying the open-source idea to a variety of fields outside of software development and addresses the unique opportunities and problems of this expanding trend.
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Document Type: Book
All Authors / Contributors: Jeff Howe
ISBN: 9780307396204 0307396207
OCLC Number: 176951599
Description: vii, 311 pages ; 25 cm
Contents: Introduction : the dawn of the human network --
Sec. I. How we got here --
The rise of the amateur : fueling the crowdsourcing engine --
From so simple a beginning : drawing the blueprint for crowdsourcing --
Faster, cheaper, smarter, easier : democratizing the means of production --
The rise and fall of the firm : turning community into commerce --
Sec. II. Where we are --
The most universal quality : why diversity trumps ability --
What the crowd knows : collective intelligence in action --
What the crowd creates : how the 1 percent is changing the way work gets done --
What the crowd thinks : how the 10 percent filters the wheat from the chaff --
What the crowd funds : reinventing finance, ten bucks at a time --
Sec. III. Where we're going --
Tomorrow's crowd : the age of the digital native --
Conclusion : the rules of crowdsourcing.
Responsibility: Jeff Howe.
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Abstract:

An in-depth analysis of the rapidly growing phenomenon of crowdsourcing reflects on the dramatic economic, cultural, business, and political implications of applying the open-source idea to a variety of fields outside of software development and addresses the unique opportunities and problems of this expanding trend.

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