Cultural software : a theory of ideology (Book, 1998) []
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Cultural software : a theory of ideology

Author: J M Balkin
Publisher: New Haven : Yale University Press, ©1998.
Edition/Format:   Print book : EnglishView all editions and formats
In this book J.M. Balkin offers original theory of cultural evolution, a theory that explains shared understandings, disagreement, and diversity within cultures. Drawing on many fields of study - including anthropology, evolutionary theory, cognitive science, linguistics, sociology, political theory, philosophy, social psychology, and law - the author explores how cultures grow and spread, how shared understandings  Read more...

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Document Type: Book
All Authors / Contributors: J M Balkin
ISBN: 0300072880 9780300072884 0300084501 9780300084504
OCLC Number: 37553699
Description: xii, 335 pages ; 24 cm
Contents: Tools of understanding --
Bricolage and the construction of cultural software --
Memetic evolution --
The spread of cultural software --
Conceptions of ideology --
Ambivalence and self-reference --
Transcendence --
Cultural heuristics --
Narrative expectations --
Homologies and associations --
Metaphor, metonymy, and cognitive models --
The power of understanding --
Knowledge made flesh.
Responsibility: J.M. Balkin.


This text presents a theory of cultural evolution which explains shared understandings, disagreement and diversity within cultures. Drawing on many fields of study, the author explores how cultures  Read more...


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