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  E-mail Message: I thought you might be interested in this item at http://www.worldcat.org/oclc/636906680 Title: Cultural strategy : using innovative ideologies to build breakthrough brands Author: Douglas B Holt; Douglas Cameron Publisher: Oxford : Oxford University Press, ©2010. ISBN/ISSN: 9780199587407 019958740X 9780199655854 0199655855 OCLC:636906680

  
  

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Cultural strategy : using innovative ideologies to build breakthrough brands

Author:	Douglas B Holt; Douglas Cameron
Publisher:	Oxford : Oxford University Press, ©2010.
Edition/Format:	Print book : EnglishView all editions and formats
Summary:	'Cultural Strategy' provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs.
Subjects	Branding (Marketing) Marketing -- Social aspects. Branding (Marketing) -- Case studies. View all subjects
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