Culture and commerce : the value of entrepreneurship in creative industries (eBook, 2017) [WorldCat.org]
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Culture and commerce : the value of entrepreneurship in creative industries
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Culture and commerce : the value of entrepreneurship in creative industries

Author: Mukti Khaire
Publisher: Stanford, California : Stanford Business Books, an imprint of Stanford University Press, [2017]
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Highlighting the roles and functions of three essential players--creators, producers, and intermediaries--this book leads readers to better understand the nature of creative industries and the impact that they have on business and culture.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Khaire, Mukti, 1973-
Culture and commerce.
Stanford, California : Stanford Business Books, an imprint of Stanford University Press, 2017
(DLC) 2016048652
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mukti Khaire
ISBN: 9781503603080 1503603083
OCLC Number: 961924008
Description: 1 online resource (xx, 254 pages) : illustrations
Contents: The business of culture --
Pioneer-entrepreneurs : creating markets and changing minds --
Intermediaries : constructing meaning and value for markets --
Doing their job : the functions of intermediaries --
Maximizing influence : the features of intermediaries --
Creators and producers : making art, making markets --
Power and unpredictability : key challenges facing producers --
Purpose and profit : strategies for balancing cultural and financial imperatives --
New world, old rules : creative industries in the age of digitalization and globalization.
Responsibility: Mukti Khaire.

Abstract:

Highlighting the roles and functions of three essential players-creators, producers, and intermediaries-this book leads readers to better understand the nature of creative industries and the impact  Read more...

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"Culture and Commerce speaks in particular to the field's interest in 'valuation' and the role of 'market intermediaries' in creative industries. Khaire gives us profound insight into these Read more...

 
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