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Customer accounting : creating value with customer analytics

Author: Massimiliano Bonacchi; Paolo Perego
Publisher: Cham, Switzerland : Springer, [2019]
Series: SpringerBriefs in Accounting Ser.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial reporting systems. While academic research in Marketing has developed increasingly sophisticated analytical tools, the role of customer analytics as a source of value creation from an Accounting and Finance perspective has  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Bonacchi, Massimiliano.
Customer Accounting : Creating Value with Customer Analytics.
Cham : Springer, ©2018
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Massimiliano Bonacchi; Paolo Perego
ISBN: 9783030019716 3030019713 9783030019723 3030019721
OCLC Number: 1066194657
Description: 1 online resource (viii, 87 pages)
Contents: Intro; Foreword; Contents; Chapter 1: Introduction; 1.1 Customer-Centricity in a Fast-Evolving Landscape; 1.2 Motivation and Objectives of This Book; 1.3 Theoretical Framework: Organizational Architecture; 1.4 Outline of This Book; References; Chapter 2: Customer Analytics: Definitions, Measurement and Models; 2.1 Customer Analytics: Definitions of CP, CLV and CE; 2.2 CLV Formulae: Sources and Variations; 2.3 Applications of CLV in Subscription-Based Business Settings; 2.4 CLV Scorecard and Cohort Analysis: An Application in an SBE; 2.4.1 The CLV Scorecard as a Performance Measurement System. 2.4.2 Benefits of CLV Scorecard2.4.3 CLV Cohort Analysis: Rationale; 2.4.4 CLV Cohort Analysis: A Practical Illustration; 2.5 Conclusions and Implications; References; Chapter 3: Customer Analytics for Internal Decision-Making and Control; 3.1 Review of Accounting and Marketing Literature; 3.2 Evaluation of the Literature; 3.3 A Case Study on the Adoption of Customer Analytics; 3.3.1 Case Background and Research Methodology; 3.3.2 Organizational Structure; 3.3.3 The Performance Measurement System; 3.3.4 The Reward System; 3.3.5 Conclusions and Implications from the Case Study. 3.4 An Exploratory Cross-Sectional Survey on the Adoption of Customer Analytics3.4.1 Sample and Data Collection; 3.4.2 Descriptive Statistics and Univariate Analysis; 3.4.3 Multivariate Analysis; 3.4.4 Conclusions and Implications from the Survey; Appendix Chapter 3: Questionnaire; References; Chapter 4: Customer Equity for External Reporting and Valuation; 4.1 Customers as the Most Valuable (Intangible) Asset; 4.2 Customer Franchise Is Missing in IFRS/US GAAP Financial Statements: How to Value It?; 4.3 Describing SBEs Business Model Using Customer Metrics. 4.4 Valuing SBEs Using Publicly Disclosed Customer Metrics: A Parsimonious Model to Estimate Customer Equity4.5 Customer Equity and Stock Returns: Empirical Evidence; 4.6 Beyond GAAP: Customer Metrics Reporting; References; Chapter 5: Conclusions and Trends to Look Forward; 5.1 Looking Back and Looking Ahead; 5.2 Linking Online with Offline Commerce; 5.3 Enhanced Forms of Corporate Non-financial Reporting; 5.4 The Rising Impact of Artificial Intelligence on Modeling Customer Data; References.
Series Title: SpringerBriefs in Accounting Ser.
Responsibility: Massimiliano Bonacchi, Paolo Perego.

Abstract:

This book is designed to meet the needs of CFOs, accounting and financial professionals interested in leveraging the power of data-driven customer insights in management accounting and financial  Read more...

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