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Customer-driven transformation how being design-led helps companies get the right services to market

Author: Joe Heapy; Oliver King; James Samperi
Publisher: London New York Kogan Page [2018]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Transform your company's value proposition by using design thinking to instigate organizational change and create winning services with this actionable guide.

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Document Type: Book
All Authors / Contributors: Joe Heapy; Oliver King; James Samperi
ISBN: 9780749483012 0749483016 9780749483029 0749483024
OCLC Number: 1044691338
Description: xiii, 200 Seiten Illustrationen
Contents: Section - 00: Introduction;Section - PART ONE: The challenges;Section - 01: The challenge of outside-in;Section - 02: The challenge of vision;Section - 03: The challenge of fast and slow;Section - 04: The challenge of emotion;Section - 05: The challenge of distinctiveness;Section - 06: The challenge of change;Section - PART TWO: The skills;Section - 07: Create a compelling vision;Section - 08: Design your service beautifully;Section - 09: Develop a clear value case;Section - 10: Make it ready to build;Section - 11: Create the right conditions;Section - 12: Run engaging projects;Section - 13: Think like a Designer;Section - 14: Conclusion;
Responsibility: Joe Heapy, Oliver King, James Samperi

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"This is an exceptional book. It's written in a pragmatic and action-oriented style, directed at "game changers" working in the field of services development and management, at a time where customer Read more...

 
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