Customer equity : building and managing relationships as valuable assets (Audiobook on CD, 2004) [WorldCat.org]
skip to content
Customer equity : building and managing relationships as valuable assets Preview this item
ClosePreview this item
Checking...

Customer equity : building and managing relationships as valuable assets

Author: Robert C Blattberg; Gary Getz; Jacquelyn S Thomas
Publisher: Princeton, N.J. : Recording for the Blind & Dyslexic, 2004.
Edition/Format:   Audiobook on CD : CD audio : English
Summary:
If you want to build your company's customer assets for optimal financial performance, then this book is for you.-Pref. This is a practical text for measuring and profiting from customer relationships. It outlines a comprehensive method for managing customer portfolios, provides a unifying framework and defines how to implement customer-centric strategies.-http://www.booksinprint.com.
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Material Type: Audio book, etc.
Document Type: Sound Recording
All Authors / Contributors: Robert C Blattberg; Gary Getz; Jacquelyn S Thomas
OCLC Number: 56211506
Notes: Originally published: Boston, Mass. : Harvard Business School Press, ©2001.
Description: 1 audio disc ; 4 3/4 in.
Contents: New marketing system: Managing the customer as an asset; Cornerstones of customer equity --
Customer strategies: Managing customer acquisition; Managing customer retention; Enhancing customer equity through add-on selling; Optimizing customer equity --
Managing by customer equity: Marketing mix; Customer equity accounting; Organizing for customer equity; Future of customer equity.
Responsibility: Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas.

Abstract:

If you want to build your company's customer assets for optimal financial performance, then this book is for you.-Pref. This is a practical text for measuring and profiting from customer relationships. It outlines a comprehensive method for managing customer portfolios, provides a unifying framework and defines how to implement customer-centric strategies.-http://www.booksinprint.com.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.