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The customer of the future : 10 guiding principles for winning tomorrow's business

Author: Blake Morgan, (Marketing researcher)
Publisher: [Nashville, Tennessee] : HarperCollins Leadership, an imprint of HarperCollins, [2019] ©2019
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
"Tomorrow's customers need to be targeted today! With emerging technology transforming customer expectations, it's more important than ever to keep a laser focus on the experience companies provide their customers. In The Customer of the Future, customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat  Read more...
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Document Type: Book
All Authors / Contributors: Blake Morgan, (Marketing researcher)
ISBN: 9781400213634 1400213630
OCLC Number: 1120195828
Description: x, 212 pages ; 24 cm
Contents: Introduction --
Customer experience mindset --
Building a customer-centric culture --
Developing customer-focused leadership --
Designing the zero-friction customer experience --
Customer-focused marketing --
Customer experience technology --
Digital transformation --
Personalization and the customer experience of the future --
The power of customer experience analytics --
Ethics and data privacy in customer experience --
Conclusion.
Responsibility: Blake Morgan.

Abstract:

Learn how to adopt ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of  Read more...

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