skip to content
Covid-19 virus
COVID-19 Resources

Reliable information about the coronavirus (COVID-19) is available from the World Health Organization (current situation, international travel). Numerous and frequently-updated resource results are available from this WorldCat.org search. OCLC’s WebJunction has pulled together information and resources to assist library staff as they consider how to handle coronavirus issues in their communities.

Image provided by: CDC/ Alissa Eckert, MS; Dan Higgins, MAM
Customer relationship management concept, strategy, and tools Preview this item
ClosePreview this item
Checking...

Customer relationship management concept, strategy, and tools

Author: V Kumar; Werner J Reinartz; Springer-Verlag GmbH,
Publisher: Berlin, Germany Springer [2018]
Series: Springer texts in business and economics
Edition/Format:   Print book : English : Third editionView all editions and formats
Summary:

This book closely examines the strategic and tactical aspects of customer relationship management as it stands today. Benefiting advanced students and working executives, the book stresses economic  Read more...

Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Lehrbuch
Additional Physical Format: Erscheint auch als:
Online-Ausgabe
Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: V Kumar; Werner J Reinartz; Springer-Verlag GmbH,
ISBN: 3662553805 9783662553800 9783662553817 3662553813 3642201091 9783642201097
OCLC Number: 1003190223
Description: XXV, 411 Seiten Illustrationen, Diagramme 25.4 x 17.8 cm
Contents: CRM: Conceptual Foundation: Strategic CRM Today.- Concepts of Customer Value.- Strategic CRM: Strategic CRM.- Implementing the CRM Strategy.- Analytical CRM: Customer Analytics Part I.- Customer Analytics Part II.- Data Mining.- Using Databases.- Operational CRM: Software Tools and Dashboards.- Loyalty Programs: Design and Effectiveness.- Campaign Management.- Impact of CRM on Marketing Channels.- CRM Issues in the Business-To-Business Context.- Customer Privacy Concerns and Privacy Protective Responses.- CRM in Social Media.- Advances in CRM Applications: Applications of CRM in B2B and B2C Scenarios Part II.- Future of CRM.
Series Title: Springer texts in business and economics
Responsibility: V. Kumar, Werner Reinartz
More information:

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.

Similar Items

Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


\n\n

Primary Entity<\/h3>\n
<http:\/\/www.worldcat.org\/oclc\/1003190223<\/a>> # Customer relationship management concept, strategy, and tools<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Book<\/a>, schema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nlibrary:oclcnum<\/a> \"1003190223<\/span>\" ;\u00A0\u00A0\u00A0\nlibrary:placeOfPublication<\/a> <http:\/\/id.loc.gov\/vocabulary\/countries\/gw<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3943699628#Topic\/kundenmanagement<\/a>> ; # Kundenmanagement<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3943699628#Topic\/beziehungsmanagement<\/a>> ; # Beziehungsmanagement<\/span>\n\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/dewey.info\/class\/650\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:about<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3943699628#Topic\/kundenwert<\/a>> ; # Kundenwert<\/span>\n\u00A0\u00A0\u00A0\nschema:author<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3943699628#Person\/reinartz_werner_j<\/a>> ; # Werner J. Reinartz<\/span>\n\u00A0\u00A0\u00A0\nschema:author<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3943699628#Person\/kumar_v<\/a>> ; # V. Kumar<\/span>\n\u00A0\u00A0\u00A0\nschema:bookEdition<\/a> \"Third edition<\/span>\" ;\u00A0\u00A0\u00A0\nschema:bookFormat<\/a> bgn:PrintBook<\/a> ;\u00A0\u00A0\u00A0\nschema:datePublished<\/a> \"2018<\/span>\" ;\u00A0\u00A0\u00A0\nschema:exampleOfWork<\/a> <http:\/\/worldcat.org\/entity\/work\/id\/3943699628<\/a>> ;\u00A0\u00A0\u00A0\nschema:genre<\/a> \"Lehrbuch<\/span>\" ;\u00A0\u00A0\u00A0\nschema:inLanguage<\/a> \"en<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isPartOf<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3943699628#Series\/springer_texts_in_business_and_economics<\/a>> ; # Springer texts in business and economics<\/span>\n\u00A0\u00A0\u00A0\nschema:isSimilarTo<\/a> <http:\/\/worldcat.org\/entity\/work\/data\/3943699628#CreativeWork\/<\/a>> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Customer relationship management concept, strategy, and tools<\/span>\" ;\u00A0\u00A0\u00A0\nschema:productID<\/a> \"1003190223<\/span>\" ;\u00A0\u00A0\u00A0\nschema:publisher<\/a> <http:\/\/experiment.worldcat.org\/entity\/work\/data\/3943699628#Organization\/springer_verlag_gmbh<\/a>> ; # Springer-Verlag GmbH,<\/span>\n\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/deposit.d-nb.de\/cgi-bin\/dokserv?id=9882858714654118842c2f9e681b10b8&prov=M&dok%5Fvar=1&dok%5Fext=htm<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/d-nb.info\/1133028527\/04<\/a>> ;\u00A0\u00A0\u00A0\nschema:url<\/a> <http:\/\/swbplus.bsz-bw.de\/bsz507083873inh.htm<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9783662553817<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9783642201097<\/a>> ;\u00A0\u00A0\u00A0\nschema:workExample<\/a> <http:\/\/worldcat.org\/isbn\/9783662553800<\/a>> ;\u00A0\u00A0\u00A0\numbel:isLike<\/a> <http:\/\/d-nb.info\/1133028527<\/a>> ;\u00A0\u00A0\u00A0\nwdrs:describedby<\/a> <http:\/\/www.worldcat.org\/title\/-\/oclc\/1003190223<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n\n

Related Entities<\/h3>\n
<http:\/\/dewey.info\/class\/650\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3943699628#Organization\/springer_verlag_gmbh<\/a>> # Springer-Verlag GmbH,<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Organization<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Springer-Verlag GmbH,<\/span>\" ;\u00A0\u00A0\u00A0\nschema:sameAs<\/a> <http:\/\/d-nb.info\/gnd\/1065168780<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3943699628#Person\/kumar_v<\/a>> # V. Kumar<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Kumar<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"V.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"V. Kumar<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3943699628#Person\/reinartz_werner_j<\/a>> # Werner J. Reinartz<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Person<\/a> ;\u00A0\u00A0\u00A0\nschema:familyName<\/a> \"Reinartz<\/span>\" ;\u00A0\u00A0\u00A0\nschema:givenName<\/a> \"Werner J.<\/span>\" ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Werner J. Reinartz<\/span>\" ;\u00A0\u00A0\u00A0\nschema:sameAs<\/a> <http:\/\/d-nb.info\/gnd\/171875435<\/a>> ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3943699628#Series\/springer_texts_in_business_and_economics<\/a>> # Springer texts in business and economics<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nbgn:PublicationSeries<\/a> ;\u00A0\u00A0\u00A0\nschema:hasPart<\/a> <http:\/\/www.worldcat.org\/oclc\/1003190223<\/a>> ; # Customer relationship management concept, strategy, and tools<\/span>\n\u00A0\u00A0\u00A0\nschema:name<\/a> \"Springer texts in business and economics<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3943699628#Topic\/beziehungsmanagement<\/a>> # Beziehungsmanagement<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Beziehungsmanagement<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3943699628#Topic\/kundenmanagement<\/a>> # Kundenmanagement<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Kundenmanagement<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/experiment.worldcat.org\/entity\/work\/data\/3943699628#Topic\/kundenwert<\/a>> # Kundenwert<\/span>\n\u00A0\u00A0\u00A0\u00A0a \nschema:Intangible<\/a> ;\u00A0\u00A0\u00A0\nschema:name<\/a> \"Kundenwert<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/id.loc.gov\/vocabulary\/countries\/gw<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:Place<\/a> ;\u00A0\u00A0\u00A0\ndcterms:identifier<\/a> \"gw<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/entity\/work\/data\/3943699628#CreativeWork\/<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:CreativeWork<\/a> ;\u00A0\u00A0\u00A0\nschema:description<\/a> \"Erscheint auch als:<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isSimilarTo<\/a> <http:\/\/www.worldcat.org\/oclc\/1003190223<\/a>> ; # Customer relationship management concept, strategy, and tools<\/span>\n\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9783642201097<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"3642201091<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9783642201097<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9783662553800<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"3662553805<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9783662553800<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n
<http:\/\/worldcat.org\/isbn\/9783662553817<\/a>>\u00A0\u00A0\u00A0\u00A0a \nschema:ProductModel<\/a> ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"3662553813<\/span>\" ;\u00A0\u00A0\u00A0\nschema:isbn<\/a> \"9783662553817<\/span>\" ;\u00A0\u00A0\u00A0\u00A0.\n\n\n<\/div>\n