Customer sense : how the 5 Senses Influence Buying Behavior (eBook, 2013) []
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Customer sense : how the 5 Senses Influence Buying Behavior

Author: Aradhna Krishna
Publisher: New York, NY : Palgrave Macmillan, cop. 2013.
Edition/Format:   eBook : Document : EnglishView all editions and formats

An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense  Read more...


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Material Type: Document
Document Type: Book, Computer File
All Authors / Contributors: Aradhna Krishna
ISBN: 9780230341739 023034173X
OCLC Number: 840883850
Notes: Includes index.
Description: 1 online resource (xiii, 185 p. :) : ill
Contents: Introduction 1. Vision 2. Audition 3. Smell 4. Taste 5. Touch Conclusion
Responsibility: by Aradhna Krishna.


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"A sophisticated, easy-handed elucidation of the practice of marketing to our senses." - Kirkus"Marketers have been using sensory experiences to help promote brands for many years to varying degrees Read more...

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