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Customising Stakeholder Management Strategies : Concepts for Long-Term Business Success.

Author: Margit Huber; Martina Pallas
Publisher: Dordrecht : Springer, 2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customised specifically to companies - requirements to fulfil their long term business goals. Actively managing internal (employees) and external (customers, shareholder) stakeholders is crucial for companies' success nowadays. In addition, this volume discusses  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Huber, Margit.
Customising Stakeholder Management Strategies : Concepts for Long-Term Business Success.
Dordrecht : Springer, ©2006
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Margit Huber; Martina Pallas
ISBN: 9783540313199 3540313192 1280727152 9781280727153
OCLC Number: 711935502
Notes: The Customer as Process Manager: Utilization of the TRI*M Methodology to Continually Increase Customer Satisfaction.
Description: 1 online resource (150 pages)
Contents: TRI*M: Generating Insight, Traction and Credibility at Comet; Quality Management and Customer Retention; How to Use TRI*M in a Six Sigma Project; Public Sector TRI*M --
Helping to Deliver Best Value; Customer Satisfaction with Commerzbank's Retail Banking; The Czech Beer Market: A Brief Introduction --
Understanding Consumers and Customer Needs; Measuring and Monitoring Stakeholder Relationships: Using TRI*M as an Innovative Tool for Corporate Communication; Customer Satisfaction and Retention Improves with Six Sigma; Focus on Loyalty.

Abstract:

Third in the series on Stakeholder Management, this volume presents a wide array of case studies to demonstrate how Stakeholder Management strategies are customised specifically to companies - requirements to fulfil their long term business goals. Actively managing internal (employees) and external (customers, shareholder) stakeholders is crucial for companies' success nowadays. In addition, this volume discusses the benefits of using other management concepts such as Six Sigma (a method that analyses and limits process variation) in conjunction with the TRI*M methodology. The reader will bene.

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