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Cuteness engineering : designing adorable products and services

Author: Aaron Marcus; Xiaojuan Ma; Masaaki Kurosu; Ayako Hashizume
Publisher: Cham : Springer, 2017.
Series: Springer series on cultural computing.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the history of cuteness and cuteness in other cultures, especially in relation to eastern Asia. The authors provide detailed  Read more...
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Genre/Form: Electronic book
Electronic books
Additional Physical Format: Print version:
(OCoLC)989966199
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Aaron Marcus; Xiaojuan Ma; Masaaki Kurosu; Ayako Hashizume
ISBN: 9783319619613 3319619616
OCLC Number: 1008977081
Description: 1 online resource
Contents: ""Foreword""; ""Preface""; ""References""; ""Acknowledgements""; ""Contents""; ""About the Authors""; ""1 Introduction""; ""1.1 History of Cuteness""; ""1.2 Definition of Cuteness""; ""1.3 Cuteness Issues""; ""1.4 User-Centered Design and Cuteness""; ""1.5 Market Research and Cuteness""; ""1.6 Internationalization, Globalization, Cross-Cultural User-Experience Design, and Cuteness""; ""1.7 Personas and Cuteness""; ""1.8 Use Scenarios and Cuteness""; ""1.9 Persuasion Theory and Cuteness""; ""1.10 Metaphor Design and Cuteness"" ""1.11 Information Architecture Design (Mental Model and Navigation) and Cuteness""""1.12 Look-and-Feel Design (Appearance and Interaction) and Cuteness""; ""1.13 Cuteness Guidelines""; ""1.14 Examples of Cuteness in UX of Computer-Based Products/Services""; ""1.15 Concluding Comments""; ""Acknowledgements""; ""References""; ""2 Cuteness in Japan""; ""2.1 Cuteness and Kawaii""; ""2.1.1 â#x80;#x9C;Kawaiiâ#x80;#x9D; as a Translation of â#x80;#x9C;Cuteâ#x80;#x9D;""; ""2.1.2 The Word â#x80;#x9C;Cuteâ#x80;#x9D;""; ""2.1.3 â#x80;#x9C;Kawaiiâ#x80;#x9D; Without the Meaning of Acuteness""; ""2.1.4 â#x80;#x9C;Kawaiiâ#x80;#x9D; and its Derivatives"" ""2.2 Historical Overview of Kawaii in Japan""""2.2.1 Heian Era (794â#x80;#x93;1185)""; ""2.2.2 After Heian Era and Edo Era (1603â#x80;#x93;1868)""; ""2.2.3 Meiji Era (1868â#x80;#x93;1912) and Taisho Era (1912â#x80;#x93;1926)""; ""2.2.4 Showa Era (1926â#x80;#x93;1989)""; ""2.3 The Popularity of Kawaii""; ""2.3.1 Kawaii is Now Flooding Japan""; ""2.3.2 Kawaii is also Trending in the World""; ""2.4 Three Types of Kawaii""; ""2.4.1 Psycho-physical Kawaii""; ""2.4.2 Cultural Kawaii""; ""2.4.2.1 Lolita""; ""2.4.2.2 Gal or Garu""; ""2.4.3 Generic Kawaii""; ""2.4.4 Other Types of Kawaii""; ""2.4.4.1 Yume-Kawaii""; ""2.4.4.2 Kimo-Kawaii"" ""2.4.4.3 Gro-Kawaii""""2.4.4.4 Ero-Kawaii""; ""2.4.4.5 Busu-Kawaii""; ""2.5 Kawaii Culture Today""; ""2.5.1 Related Concepts""; ""2.5.1.1 Moe (ã#x81;#x88;)""; ""2.5.1.2 Otaku (ã#x81;#x8A;ã#x81;#x9F;ã#x81;#x8F;)""; ""2.5.1.3 Meido (ã#x83;¡ã#x82;Þã#x83;#x89;)""; ""2.5.1.4 Sailor Fuku (ã#x82;»ã#x83;ơã#x83;©ã#x83;ơæ#x9C;#x8D;)""; ""2.5.1.5 Cosplay (ã#x82;³ã#x82;¹ã#x83;#x97;ã#x83;Ơ)""; ""2.5.2 Desire to be Kawaii""; ""2.5.3 Kawaii and Beautiful""; ""2.5.4 Kawaii and Horror""; ""2.6 Conclusion""; ""References""; ""3 Cuteness in China""; ""3.1 Evolution of the Meaning of Cuteness in Chinese Literature""; ""3.2 Evolution of the Perception of Cuteness in Chinese Culture"" ""3.2.1 Lovely in Traditional Chinese Culture""""3.2.2 Kawaii Culture""; ""3.2.3 Moe Culture""; ""3.2.4 Baozou (Rage) Comic Phenomenon""; ""3.2.4.1 Background""; ""Internet Meme, Rage Comics, and Baozou Comics""; ""Emoticons, Kaomoji, Emoji, and Stickers""; ""3.2.4.2 Socioeconomic Factors in the Rise of Baozou Emoticons in China""; ""Subculture of DiÄ#x83;osÄ«""; ""Subculture of TÅ­cáo""; ""3.2.4.3 Emotions Expressed in Baozou Emoticons""; ""â#x80;#x9C;Out of Controlâ#x80;#x9D; Emotions""; ""Subtle or Complicated Emotions""; ""Internal â#x80;#x9C;Overlapping Soundâ#x80;#x9D;""; ""3.2.4.4 DIY Emoticon Engineering""
Series Title: Springer series on cultural computing.
Responsibility: Aaron Marcus, Masaaki Kurosu, Xiaojuan Ma, Ayako Hashizume.

Abstract:

This state of the art monograph presents a unique introduction to thinking about cuteness and its incorporation into modern, especially computer-based, products and services. Cuteness is defined and explored in relation to user-centered design concepts and methods, in addition to considering the history of cuteness and cuteness in other cultures, especially in relation to eastern Asia. The authors provide detailed analyses and histories of cuteness in Japan and in China, the rise of Kawaii and Moe cultural artifacts, and their relation to social, psychological, and design issues. They also attempt an initial taxonomy of cuteness. Finally, detailed interviews with leading designers of cute products and services, such as Hello Kitty, provide an understanding of the philosophy and decision-making process of designers of cuteness. Cuteness Engineering: Designing Adorable Products and Services will be of interest and use to a wide range of professionals, researchers, academics, and students who are interested in exploring the world of cuteness in fresh new ways and gaining insights useful for their work and studies.

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"The book provides a new theoretical model to understand the cultural and contextual meanings of personality design, specifically cuteness. This model has the potential to lead user-experience Read more...

 
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