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Cutting edge : Gillette's journey to global leadership

Auteur : Gordon C McKibben
Éditeur: Boston, Mass. : Harvard Business School Press, ©1998.
Édition/format:   Livre imprimé : AnglaisVoir toutes les éditions et tous les formats
Résumé:

This volume offers a behind-the-scenes look at how the Gillette company works, providing insight into its global outlook and strategy. It highlights the company's commitment to innovation, creative  Lire la suite...

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Détails

Type de document: Livre
Tous les auteurs / collaborateurs: Gordon C McKibben
ISBN: 0875847250 9780875847252
Numéro OCLC: 502984586
Description: xi, 429 pages, [48] pages de planches : illustrations, portraits
Contenu: Part 1 The stage is set: a global heritage; sudden decline, slow recovery; the goal is growth. Part 2 The search for balance: the quiet man from finance; are you a steel man or a plastic man?; storm warnings. Part 3 Fight for survival - the takeover threats: ten days of terror; an end to gradualism; the Ivy League predators. Part 4 Fast track to global leadership: Warren Buffet comes aboard; countdown to sensor; Al Zeien takes charge; the sixth leg. Part 5 Gillette's global culture in practice: the development of global skills; Latin America shows the way; a foot on the ground; the reluctant global warrior.
Responsabilité: Gordon McKibben.

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