The daily you : how the new advertising industry is defining your identity and your world (Book, 2013) [WorldCat.org]
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The daily you : how the new advertising industry is defining your identity and your world

Author: Joseph Turow
Publisher: New Haven, Conn. ; London : Yale University Press, 2013.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Drawing on groundbreaking research, including interviews with industry insiders, this book shows how advertisers have come to wield great power over individuals and media outlets - and what can be done to stop this power.
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Document Type: Book
All Authors / Contributors: Joseph Turow
ISBN: 9780300188011 0300188013
OCLC Number: 1159829139
Notes: Originally published: 2011.
Target Audience: Specialized.
Description: 256 p. ; 24 cm.
Responsibility: Joseph Turow.

Abstract:

Drawing on groundbreaking research, including interviews with industry insiders, this book shows how advertisers have come to wield great power over individuals and media outlets - and what can be done to stop this power.

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