skip to content
Data driven : harnessing data and AI to reinvent customer engagement Preview this item
ClosePreview this item
Checking...

Data driven : harnessing data and AI to reinvent customer engagement

Author: Tom Chavez; Chris O'Hara; Vivek Vaidya
Publisher: New York : McGraw-Hill Education, [2019] ©2019
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce--the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

Find a copy online

Links to this item

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Genre/Form: Electronic books
Additional Physical Format: Print version:
Chavez, Tom.
Data driven.
New York : McGraw-Hill Education, [2019]
(OCoLC)1038481810
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Tom Chavez; Chris O'Hara; Vivek Vaidya
ISBN: 9781260441543 1260441547
OCLC Number: 1056177110
Description: 1 online resource
Contents: Preface: OriginsIntroduction: The Magic Coffee MakerChapter 1: The Emergence of People DataChapter 2: Three Core Principles for Building a Winning Data StrategyChapter 3: Data In, Data OutChapter 4: The Five Sources of Data-Driven PowerChapter 5: Making It Real for Your OrganizationChapter 6: The New Basis of Competition: Know, Personalize, and EngageChapter 7: Seven Forecasts to Light Up Your Future SensorsAcknowlegmentsNotesIndex
Responsibility: Tom Chavez, Chris O'Hara, Vivek Vaidya.

Abstract:

The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce--the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies--cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)--we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to: Target and delight your customers with unprecedented accuracy and success; Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal; Capture, organize, and analyze data from every source and activate it across every channel; Create a data-powered marketing strategy that can be customized for any audience; Serve individual consumers with highly personalized interactions; Deliver better customer service for the best customer experience; Improve your products and optimize your operating systems; Use AI and IoT to predict the future direction of markets You'll discover the three principles for building a successful data strategy and the five sources of data-driven power. You'll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin' Brands leveraged CRM data as a force multiplier for customer engagement. And if you're wondering what the future holds, you'll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come.

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/1056177110> # Data driven : harnessing data and AI to reinvent customer engagement
    a schema:CreativeWork, schema:MediaObject, schema:Book ;
    library:oclcnum "1056177110" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/nyu> ;
    rdfs:comment "Warning: This malformed URI has been treated as a string - 'https://img1.od-cdn.com/ImageType-100/0018-1/{C4D25AAE-327F-4F6A-9ED4-324A36CE87BE}Img100.jpg'" ;
    schema:about <http://experiment.worldcat.org/entity/work/data/5488708454#Topic/strategic_planning> ; # Strategic planning
    schema:about <http://experiment.worldcat.org/entity/work/data/5488708454#Topic/marketing> ; # Marketing
    schema:about <http://dewey.info/class/658.8/e23/> ;
    schema:about <http://experiment.worldcat.org/entity/work/data/5488708454#Topic/customer_relations> ; # Customer relations
    schema:about <http://experiment.worldcat.org/entity/work/data/5488708454#Topic/selling_computer_network_resources> ; # Selling--Computer network resources
    schema:author <http://experiment.worldcat.org/entity/work/data/5488708454#Person/vaidya_vivek> ; # Vivek Vaidya
    schema:author <http://experiment.worldcat.org/entity/work/data/5488708454#Person/chavez_tom> ; # Tom Chavez
    schema:author <http://experiment.worldcat.org/entity/work/data/5488708454#Person/o_hara_chris> ; # Chris O'Hara
    schema:bookFormat schema:EBook ;
    schema:datePublished "2019" ;
    schema:description "The indispensable guide to data-powered marketing from the team behind the data management platform that helps fuel Salesforce--the #1 customer relationship management (CRM) company in the world A tectonic shift in the practice of marketing is underway. Digital technology, social media, and e-commerce have radically changed the way consumers access information, order products, and shop for services. Using the latest technologies--cloud, mobile, social, internet of things (IoT), and artificial intelligence (AI)--we have more data about consumers and their needs, wants, and affinities than ever before. Data Driven will show you how to: Target and delight your customers with unprecedented accuracy and success; Bring customers closer to your brand and inspire them to engage, purchase, and remain loyal; Capture, organize, and analyze data from every source and activate it across every channel; Create a data-powered marketing strategy that can be customized for any audience; Serve individual consumers with highly personalized interactions; Deliver better customer service for the best customer experience; Improve your products and optimize your operating systems; Use AI and IoT to predict the future direction of markets You'll discover the three principles for building a successful data strategy and the five sources of data-driven power. You'll see how top companies put these data-driven strategies into action: how Pandora used second- and third-hand data to learn more about its listeners; how Georgia-Pacific moved from scarcity to abundance in the data sphere; and how Dunkin' Brands leveraged CRM data as a force multiplier for customer engagement. And if you're wondering what the future holds, you'll receive seven forecasts to better prepare you for what may come next. Sure to be a classic, Data Driven is a practical road map to the modern marketing landscape and a toolkit for success in the face of changes already underway and still to come."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/5488708454> ;
    schema:genre "Electronic books"@en ;
    schema:inLanguage "en" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1038481810> ;
    schema:name "Data driven : harnessing data and AI to reinvent customer engagement"@en ;
    schema:productID "1056177110" ;
    schema:url <https://www.overdrive.com/search?q=C4D25AAE-327F-4F6A-9ED4-324A36CE87BE> ;
    schema:url <http://proquest.safaribooksonline.com/?fpi=9781260441543> ;
    schema:url "https://img1.od-cdn.com/ImageType-100/0018-1/{C4D25AAE-327F-4F6A-9ED4-324A36CE87BE}Img100.jpg" ;
    schema:url <https://samples.overdrive.com/?crid=c4d25aae-327f-4f6a-9ed4-324a36ce87be&.epub-sample.overdrive.com> ;
    schema:url <http://ezproxy.torontopubliclibrary.ca/login?url=http://proquestcombo.safaribooksonline.com/?uiCode=torontopl&xmlId=9781260441543> ;
    schema:workExample <http://worldcat.org/isbn/9781260441543> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/1056177110> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/5488708454#Person/chavez_tom> # Tom Chavez
    a schema:Person ;
    schema:familyName "Chavez" ;
    schema:givenName "Tom" ;
    schema:name "Tom Chavez" ;
    .

<http://experiment.worldcat.org/entity/work/data/5488708454#Person/o_hara_chris> # Chris O'Hara
    a schema:Person ;
    schema:familyName "O'Hara" ;
    schema:givenName "Chris" ;
    schema:name "Chris O'Hara" ;
    .

<http://experiment.worldcat.org/entity/work/data/5488708454#Person/vaidya_vivek> # Vivek Vaidya
    a schema:Person ;
    schema:familyName "Vaidya" ;
    schema:givenName "Vivek" ;
    schema:name "Vivek Vaidya" ;
    .

<http://experiment.worldcat.org/entity/work/data/5488708454#Topic/customer_relations> # Customer relations
    a schema:Intangible ;
    schema:name "Customer relations"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5488708454#Topic/selling_computer_network_resources> # Selling--Computer network resources
    a schema:Intangible ;
    schema:name "Selling--Computer network resources"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/5488708454#Topic/strategic_planning> # Strategic planning
    a schema:Intangible ;
    schema:name "Strategic planning"@en ;
    .

<http://worldcat.org/isbn/9781260441543>
    a schema:ProductModel ;
    schema:isbn "1260441547" ;
    schema:isbn "9781260441543" ;
    .

<http://www.worldcat.org/oclc/1038481810>
    a schema:CreativeWork ;
    rdfs:label "Data driven." ;
    schema:description "Print version:" ;
    schema:isSimilarTo <http://www.worldcat.org/oclc/1056177110> ; # Data driven : harnessing data and AI to reinvent customer engagement
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.